How to Publish Your Podcast: A Beginner’s Guide to Podcasting

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Marcelo Beilin  (Updated Apr 8, 2023 )

If you've been toying with the idea of starting a podcast, but feel overwhelmed by the publishing process, don't worry--you're not alone.

We've put together this comprehensive guide to help you navigate the ins and outs of podcast publishing, ensuring you're well-equipped to share your voice and ideas with a worldwide audience.

Below, we'll cover everything you need to know about podcast hosting platforms, directories, and the essential steps to publish your podcast.

We'll also offer practical tips on getting your podcast on all platforms, making it easily accessible to listeners across various devices and apps.

Our goal is to provide you with a solid foundation in podcast publishing, so you can focus on creating engaging and impactful content that resonates with your target audience.

Let's get started!

Disclosure: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my Affiliate Disclosure). 

What Is a Podcast Hosting Platform

A podcast hosting platform is like a home for your podcast episodes. It's where you'll upload and store your audio files so that listeners can easily access and stream them.

Hosting platforms also generate an RSS feed, which you'll need to submit your podcast to directories.

Popular Podcast Hosting Platforms

Here are 10 popular podcast hosting platforms to consider:

  1. Libsyn
  2. Buzzsprout
  3. Podbean
  4. Anchor
  5. Transistor
  6. Simplecast
  7. Captivate
  8. Blubrry
  9. Spreaker
  10. Castos

Each platform has its own set of features and pricing plans, so take some time to research and find the one that best suits your needs.

How Much Does It Cost to Publish a Podcast?

A podcast host uses a podcast hosting service

The cost of publishing a podcast varies depending on the hosting platform you choose.

Some platforms offer free plans with limited features, while others require a monthly subscription. Prices can range from $5 to $50 per month or more.

It's important to consider the features and limitations of each hosting plan when making your decision. Free plans typically have restrictions on storage, bandwidth, or the number of episodes you can upload.

Paid plans typically provide more storage, better analytics, and advanced features like podcast websites and monetization options.

Aside from hosting costs, there are additional expenses to consider when starting a podcast:

  1. Recording equipment: Investing in a quality microphone, headphones, and other recording accessories can significantly improve your audio quality. Expect to spend anywhere from $100 to several hundred dollars on equipment.
  2. Editing software: While some free options like Audacity are available, you may prefer paid digital audio workstation software like Adobe Audition for more advanced editing capabilities--these can cost between $20 to $50 per month or more.
  3. Music and sound effects: If you decide to use royalty-free music or sound effects in your podcast, you may need to purchase licenses, which can range from $10 to $50 per track or more, depending on the source.
  4. Artwork and branding: Creating visually appealing cover art and consistent branding for your podcast is essential. If you're not a skilled designer, you may need to hire a freelancer or use a design service like 99designs, which can cost between $50 to $500 or more. AI illustration software is also an option but copyright ownership tends to default to the public domain.
  5. Marketing and promotion: To grow your audience, you'll need to invest time and potentially money in marketing efforts. This may include social media advertising, content marketing, and email marketing tools, which can vary greatly in cost.

When you add up these expenses, launching a podcast can range from a low-budget passion project to a more significant investment.

However, don't let the costs deter you--with creativity and resourcefulness, you can produce a high-quality podcast without breaking the bank.

What Is a Podcast Directory: An In-Depth Look

Google play music and podcast platforms

A podcast directory is a platform where listeners can discover, subscribe to, and listen to podcasts. By submitting your podcast to these directories, you'll increase its visibility and reach a larger audience.

Podcast directories help listeners find podcasts based on their interests, preferences, and listening habits, making them an essential component of podcast distribution and discovery.

Some directories also offer additional features, such as curated lists, recommendations, and reviews--which can further enhance your podcast's discoverability.

Most directories use your podcast's RSS feed to automatically update your show's listing with new episodes and metadata, ensuring your listeners always have access to the latest content.

Submitting your podcast to multiple directories is crucial for maximizing your reach and attracting a diverse listener base.

Some directories, like Apple Podcasts and Google Podcasts, have a more extensive user base and are considered essential for any podcast.

Others, like Stitcher and TuneIn, cater to specific listening preferences or devices, providing niche exposure for your podcast.

To make the most of podcast directories, ensure that your podcast metadata--including your title, description, categories, and cover art--is consistent and optimized for search.

This will improve your podcast's chances of appearing in search results and recommendations, helping you connect with more listeners and grow your audience.

Popular Podcast Directories

To boost your podcast's exposure, submit it to these 10 popular directories:

  1. Apple Podcasts
  2. Spotify
  3. Google Podcasts
  4. Stitcher
  5. TuneIn
  6. iHeartRadio
  7. Amazon Music
  8. Pandora
  9. Podchaser
  10. Pocket Casts

What You Need to Do to Publish a Podcast

Before diving into the publishing process, make sure you have the following:

  • A recorded and edited podcast episode
  • An episode title, description, and artwork
  • A podcast hosting platform account
  • A plan for promoting your podcast

How To Publish Your Podcast In 6 Easy Steps

Now that you're prepared, follow these steps to publish your podcast:

  1. Record and edit your podcast episode using a digital audio workstation (DAW) like Audacity, Adobe Audition or GarageBand
  2. Export your audio file in MP3 format, which is the most widely accepted format for podcasts
  3. Sign up for a podcast hosting platform (refer to the list above) and upload your audio file
  4. Add episode information, such as the title, description, and artwork. This helps listeners know what your episode is about and makes it more appealing
  5. Generate an RSS feed through your hosting platform and submit it to different podcast directories (check the list mentioned earlier). This step is crucial for increasing your podcast's visibility.
  6. Promote your podcast on social media, through email newsletters, and by engaging with your target audience in online communities--the more people know about your podcast, the better!

Tips for Getting Your Podcast on All Platforms

To ensure your podcast is available across multiple platforms, follow these tips:

  • Create a consistent branding strategy, including your podcast title, description, and artwork, to use across all platforms.
  • Optimize your podcast metadata, such as keywords and categories, to improve discoverability.
  • Regularly update your RSS feed with new episodes to keep your podcast fresh and relevant.

In Conclusion

Publishing a podcast may seem like a daunting task at first, but with the right tools and guidance, you'll soon find yourself well on your way to becoming a successful podcaster.

By following this comprehensive guide, you'll be equipped with the knowledge and resources needed to navigate the podcasting publishing process with ease.

Remember--the key to podcasting success lies in persistence and continuous improvement. Embrace the learning curve and be open to refining your content, experimenting with new ideas, and honing your skills as both a creator and a marketer.

So go ahead, take the leap, and begin your podcasting journey. The world is waiting to hear your unique voice!

Marcelo Headshot

About the author

Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level.

He also helps readers find the perfect tools to earn online income at BestTech2EarnOnline.com.

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