23 Best Webinar Platforms of 2022 Ranked [Free and Paid]

Last Updated on October 26, 2022 by Marcelo Beilin

In this article you'll find the 23 best webinar software platforms of 2022, fully ranked and reviewed plus recommendations to find out which one is best suited to your needs.

But first, here are our editor's top 10 webinar software platforms of 2022:

Top 10 Webinar Software Platforms of 2022


livestorm-logo

Best uptime. Unlimited webinars, moderators, and webinar registrants. No download required.

webinarjam-logo

Live offers. Custom backgrounds. Email & SMS. Broadcast to Facebook & YouTube.

demio-logo

Easy to use. Great analytics. Excellent customer support. 14-day free trial.

Disclosure: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my Affiliate Disclosure). 

What Are the Best Webinar Software Platforms?

Webinars are one of the most effective marketing tools for online businesses because of the long viewer attention span they command.

On average, a well executed webinar will have a conversion rate upwards of 20%, which is quite amazing compared to other marketing channels.

Although at a minimum there are many things you should expect from a good webinar software platform, from viewer-engagement features to HD video and sound quality, you also want to make sure it offers:

  1. An abundance of sales & marketing features to maximize viewer monetization
  2. Solid reliability (many slick-looking inexpensive platforms appear to work great for a while and then one day out of nowhere they crash in the middle of a live webinar with 150 people watching!)
  3. Responsive customer support in case you get stuck during setup or are trying to get critical third-party integrations to work.

The webinar software platforms below are the best in class that check all of the above boxes:

Best Webinar Software Overall:

livestorm

Product Summary

Product Summary


Ideal for: Organizations and individuals

Incentives: Start with a free account

Best Feature: Browser-based — no download required

Ideal for: Organizations and individuals

Incentives: Start with a free account

Best Feature: Browser-based — no download required

livestorm-logo

Key Decision-Making Factors

Key Decision-Making Factors

Pricing

Ease of use

Feature set

Support


8.6


9.2


9.3


8.5

Overall Score

8.9

Pricing

Ease of use

Feature set

Support


8.6


9.2


9.3


8.5

Overall Score

8.9

Livestorm is the best webinar platform because it offers the most bang for the buck.

If can help organizations and individuals create, host, and share events including online meetings, virtual events and live or on demand webinars from a single interface.

This webinar platform can be used to power remote online meetings, offer online courses, run sales webinars and host product demos among many other possible applications.

It features customizable pages with your company logo and colors, native CRM integrations, interactive real-time polling and surveys and advanced email customization.

You can also customize the landing pages of your sales funnels to match the look and feel of your website and brand, as well as customize your viewer registration forms.

Livestorm Key Features

  • Browser-based (no download required)
  • Unlimited replays
  • Unlimited HD live events
  • Supports multiple languages
  • Offers one-click webinar tool registration
  • Dial-in by phone
  • Polls and surveys
  • Session recording
  • Screen sharing

Pricing

Starts free, with paid plans scaling from $109/month.

Finally, here's my take...

I selected Livestorm as my top pick for webinar software because, all things being equal feature-wise, they have the best uptime.

There's nothing worse than being in the middle of a webinar with dozens, or worse yet, hundreds of participants and then having the webinar platform freeze up on everybody.

Believe it or not, this can happen with other platforms, but not with Livestorm. They always make sure they have the right amount of equipment provisioned to handle the bandwidth they offer.

Best Webinar Software for Marketing:

webinarjam

Product Summary

Product Summary


Ideal for: Small businesses

Incentives: 14-day free trial

Best Feature: Great training videos and online support

Ideal for: Small businesses

Incentives: 14-day free trial

Best Feature: Great training videos and online support

webinarjam-logo

Key Decision-Making Factors

Key Decision-Making Factors

Pricing

Ease of use

Feature set

Support


8.5


8.9


9.1


8.3

Overall Score

8.7

Pricing

Ease of use

Feature set

Support


8.5


8.9


9.1


8.3

Overall Score

8.7

This is another great webinar software tool, providing both beginners and experts alike with what they need to market and host their webinars trouble-free.

WebinarJam is easy to use and offers great training videos for every step of the way in addition to live 24/7 support.

All plans support HD video and sound and offer one-click webinar registration to minimize sign-up friction with viewers.

In addition, it’s jam-packed with marketing tools to help you increase your profit per webinar, including the ability to present popup buttons and offers with countdowns to your attendees to create urgency and scarcity.

When it comes to audience monetization, WebinarJam allows you to introduce offers during the webinar and have registrants accept your offers while watching with clear and compelling calls to action.

WebinarJam's Key Features

  • WebinarJam automatically records all webinars and makes replays available for your audience to watch at a later time
  • Ability to automatically post your webinar to YouTube
  • Sends automated reminder emails to registrants (SMS as well)
  • Automatically follows up with registrants based on specific actions (you can even use boolean logic in your decision tree)
  • Can stream directly into Facebook Live and YouTube Live
  • Supports all browsers and mobile devices
  • Has poll and survey features
  • If offers detailed webinar performance analytics

Pricing

Scales from $499/year for 500 attendees to $999/year for 5,000 attendees.

Finally, here's my take...

WebinarJam is another excellent all around software platform. The user interface is easy to learn, and while not as elegant as Livestorm's it does the job and does it well.

Where they shine is in their webinar marketing features. For example, you can have CTA buttons appear at a specific time during the presentation, so you can line them up with a specific slide pitching an offer.

You can do the same with download links (like a pdf of your presentation slides) so they don't show up too early enticing participants to download them right away and then exit the webinar.

WebinarJam is a flexible platform for small businesses that pitch regular offers at different times, based on seasonality or other considerations.

Best Budget Webinar Software:

demio

Product Summary

Product Summary


Ideal for: Small websites and solopreneurs

Incentives: 14-day free trial

Best Feature: Marketing tools to help monetize webinars

Ideal for: Small websites and solopreneurs

Incentives: 14-day free trial

Best Feature: Marketing suite to help monetize webinars

demio-logo

Key Decision-Making Factors

Key Decision-Making Factors

Pricing

Ease of use

Feature set

Support


8.5


8.4


9.0


8.1

Overall Score

8.5

Pricing

Ease of use

Feature set

Support


8.5


8.4


9.0


8.1

Overall Score

8.5

If you are on a budget, Demio is one of the best options out there. It’s very easy to use for both creators as well as attendees.

Demio is a reliable webinar platform that offers solid analytics so that you can assess key performance metrics like average watch time and the attendance/signup rate.

Demio also allows you to customize your user webinar registration forms plus your webinar and marketing pages to match your website's look and brand.

Like WebinarJam, it automatically records all webinars and then allows you to access the replays on its own platform, YouTube or your website, for those who missed the original webinar airing.

Demio bills itself as a webinar platform built for marketing.

For example, it allows you to brand the entire webinar tool, from your registration pages to your slides, email notifications, landing pages on your funnels, replay pages, and so on.

Its “featured actions” can link your attendees with special offers, freebies, coupons, signup pages or any URL of your choosing for further webinar marketing.

Finally, Demio is well known for their excellent customer support and for their rock-solid reliability (read: lack of system crashes.)

Demio's Key Features

  • Ability to join webinars with a single click
  • Runs smoothly on all browsers and mobile devices
  • HD video and audio
  • Ability to tab participants for follow up marketing
  • Great marketing engagement features: live chat, polls, handouts (downloadable files), calls to action, offers
  • Share up to 3 webcams with multiple presenters
  • Private or public chat feature
  • Interactive polls with stats
  • Easy integration with popular email marketing tools and marketing automation platforms
  • Top-rated customer support

Pricing

Scales from $49/month for 50 attendees to $367/month for 1,000 attendees.

Finally, here's my take...

Demio is a great choice for the budget conscious. While not as generous with the number of participants as the above two choices, it's a solid webinar software platform if you're just getting your feet wet.

A great feature right out of the box is the ability to brand the entire webinar experience, from your registration forms to the webinar tool user interface to your marketing pages, to match your website style and color scheme.

Demio is definitely a strong contender for your webinar software dollar.

4. WebinarGeek

Best Webinar Software for Ease of Use (from $19/mth)

webinargeek

WebinarGeek's claim to fame is ease of use.

They know that they operate in a crowded field of webinar platforms, so they've distinguished their offering with a user interface that's comprehensive for advanced users while easy to learn for beginners.

For this purpose, they've designed a webinar wizard for those who don't want to deal with manual settings that's quite impressive, making you breeze through all the steps required to go from start to live quickly.

WebinarGeek's Key Features

  • Custom webinar branding
  • Embed your webinar registration form
  • Paid webinars
  • Share pre-recorded videos
  • Screen sharing
  • Live chat
  • Interactive polls
  • Quizzes
  • Calls to action
  • Integration with popular marketing tools

Pricing

webinargeek-pricing

WebinarGeek has three plans:

  • Starter Plan: $19/mth includes up to 25 viewers per webinar, up to 2 presenters, and up to 1 hour of streaming streaming per session
  • Premium Plan: from $54/mth billed anually, includes from 100 to 2,000 viewers per webinar, up to 4 presenters, and up to 8 hours of streaming streaming per session
  • Enterprise Plan: (by quotation only), includes from 500 to 4,000 viewers per webinar, up to 6 presenters, and up to 12 hours of streaming streaming per session

5. Easywebinar

Best Webinar Software for Monetization (from $78/mth)

easywebinar

Easywebinar is a cloud-based webinar platform that offers a key advantage: while many competitors charge separately for live and automated webinars, they provide both formats for a single price.

In fact, with Easywebinar you can easily convert a live event into an on demand webinar (almost) at the push of a button, and then use it to simulate a live webinar in the time zone of your audience.

Easywebinar's Key Features

  • Live and automated webinars
  • Stream to Facebook Live and YouTube Live
  • Just in time webinar tool registration
  • Strong viewer analytics
  • Dozens of integrations
  • Real time chat
  • Easywebinar app for mobile viewing
  • Phone Support 24/7 (live reps)

Pricing

easywebinar-pricing

Easywebinar has three plans:

  • Standard Plan: $78/month (or $59/month when billed annually) includes 100 live webinar attendees and unlimited automated webinars with up to 100 simultaneous attendees per webinar
  • Pro Plan: $129/month (or $90/month when billed annually) includes 500 live attendees and unlimited automated webinars with up to 500 simultaneous attendees per webinar
  • Enterprise Plan: $499/month (or $349/month when billed annually) includes 2,000 live attendees and unlimited automated webinars with up to 2,000 simultaneous attendees per webinar

6. Zoom

Best Webinar Software for Testing the Waters (free up to 40 minutes)

zoom

When it comes to the best webinar platforms, you won’t find much out there that's free to use (at least anything that lasts longer than a year or two).

The reason is that video streaming is very resource intensive, and unless you are a massive giant like Zoom, you can’t afford to do a freemium model at scale.

Now, although Zoom does have a paid webinar offering, what I’m suggesting here is that you use the regular free Zoom service, which although it doesn’t have any marketing tools, it does offer you the ability to do a live webinar of 40 minutes max with up to 100 participants.

While this is not a long-term webinar solution, it’s great if you want to hone in your presentation chops without having to pay upfront monthly fees.

With Zoom you can record your broadcasts (locally, not on the cloud) and you have access to an intuitive user interface with great features.

Zoom's Key Features

  • HD video and voice
  • Free for up to 40 minutes and 100 participants
  • Ability to record your live webinar
  • Great control panel for both hosts and participants
  • Screen sharing
  • Chat feature
  • White boarding
  • Waiting room
  • Customer support (via ticket only for the free tier)

Pricing

zoom-webinars-pricing

FYI, Zoom Webinars (paid option) has five tiers:

  • 500 Attendees: $79/month (or $57.50/month when billed annually)
  • 1,000 Attendees: $340/month (or $283.33/month when billed annually)
  • 3,000 Attendees: $990/month (or $825/month when billed annually)
  • 5,000 Attendees: $2,490/month (or $2,075/month when billed annually)
  • 10,000 Attendees: $6,490/month (or $5,408.33/month when billed annually)

7. GoToWebinar

Best Webinar Software for Beginners (from $49/mth)

gotowebinar

GoToWebinar is one of the first webinar platforms to break into the scene back in the early 2000s and it's just as relevant today.

Having hosted millions of webinars over the years, they've learned a thing or two about what it takes to organize, promote and host online live events with total ease.

With features like one-click recording and custom branding, you can share your message with the world through either a live or automated webinar while retaining the look and feel of your website.

GoToWebinar's Key Features

  • Screensharing
  • Smart Meeting Assistant
  • Meeting drawing tools
  • Custom webinar backgrounds
  • Integrated chat
  • Integrations with 70+ tools and apps

Pricing

gotowebinar pricing

GoToWebinar has four plans:

  • Lite Plan: $49/month billed annually, includes up to 250 participants
  • Standard Plan: $99/month when billed annually, includes up to 500 participants
  • Pro Plan: $199/month when billed annually, includes up to 1,000 participants
  • Enterprise Plan: $399/month when billed annually, includes up to 3,000 participants
Find out More About GoToWebinar Here.

8. ClickMeeting

Best Webinar Software for Teams (from $30/mth)

clickmeeting

Clickmeeting is an easy to use, full-featured webinar platform hosted on the cloud that can really grow with your audience.

You can start out with a free account and scale it up to 10,000 viewers.

It comes jam-packed with best in class marketing tools and a large number of integrations with third-party apps.

And if you're into crunching data, Clickmeeting offers one of the most robust viewer analytics dashboards out there.

ClickMeeting's Key Features

  • Interactive breakout rooms
  • Live and automated webinars
  • On-demand webinar (watch it anywhere, anytime)
  • Virtual events with up to 10,000 viewers
  • Multiple integrations
  • Customized invitations
  • Screensharing and whiteboards
  • Polls and surveys

Pricing

clickmeeting

ClickMeeting has one plan plan and three paid plans:

  • Free Plan: Free for 30 days, includes 1 presenter, 30 minutes of recording storage and 500 MB of file storage
  • Live Plan: $30/month (or $25/month when billed annually), includes 1 presenter, 6 hours of recording storage and 1 GB of file storage
  • Automated Plan: $45/month (or $40/month when billed annually), includes 1 presenter, 10 hours of recording storage and 2 GB of file storage
  • Custom Plan: (by quotation only), includes up to 4 presenters, 10 hours of recording storage and 2 GB of file storage
Find out More About ClickMeeting.

9. Crowdcast

Best Browser-Based Webinar Software (from $49/mth)

crowdcast

Crowdcast is a cloud-based webinar platform that makes it super easy to create, present and promote virtual events without the need to download and install a client viewer.

Their claim to fame is simplicity.

You can go from scratch to a live webinar in just about a minute through their intuitive interface without having to slog it out through a multitude of steps like many of its full-featured competitors.

Crowdcast's Key Features

  • Browser-based (no downloads)
  • Audience analytics
  • Built-in landing pages
  • Live streaming production
  • Event management software
  • Multi-stream live events to Twitch, YouTube Live and Facebook Live
  • Reminder push emails and notifications
  • Live streaming production

Pricing

crowdcast pricing

Crowdcast has three plans:

  • Lite Plan: $49/month (or $34/month when billed annually), includes 100 attendees, 10 hours of recording storage and 1 host seat
  • Pro Plan: $89/month (or $62/month when billed annually), includes 250 attendees, 20 hours of recording storage and 2 host seats
  • Business Plan: $195/month (or $136/month when billed annually)), includes 1,000 attendees, 40 hours of recording storage and 4 host seats
Find out More About Crowdcast Here.

10. Airmeet

Best Webinar Software for Enterprise (from $2,400/yr)

airmeet

Although Airmeet can host webinars, it's different than other webinar software tools. It's a powerful online meeting platform that can connect you with other people and groups online based on your common interests.

If you're looking for an easy to use virtual event platform that offers total branding control, Airmeet is the app for you.

You can customize your session stage, your lounge area, your event reception and your exhibitor’s booth.

And since it's browser based, there's no need to download client software in order to use it.

Airmeet's Key Features

  • Browser-based (no downloads required)
  • HD quality video and audio
  • Screensharing
  • "Raise hand" capability
  • Social lounge
  • Sell tickets via payment gateway integration
  • Audience engagement features
  • Multi-speaker sessions

Pricing

airmeet-pricing

Airmeet has one free plan and two paid plans:

  • Free Plan: includes up to 100 registrations per event (up to 90 minutes) and 1 team member
  • Standard Plan: Starts at $2,400/yr for 100-500 registrations per event (unlimited duration) and up to 10 team members
  • Pro Plan: Starts at $10,000/yr for up to 500-100,000 registrations per event with up to 10 team members
Find out More About Airmeet Here.

11. Adobe Connect

Best Webinar Software for Branding (from $50/mth)

adobe-connect

Adobe Connect is a full featured video conferencing platform targeted to educators who need to deliver remote lectures, but can also be used to host one-off webinars.

While it offers a great deal of functionality, it can be harder to set up for those who want something that works right out of the box without a steep learning curve.

Adobe Connect's Key Features

  • Brand webinar customizations
  • Breakout rooms
  • Drawing and annotations
  • Chat moderation
  • Multiple chats instances by topic
  • Multi-dimensional polls
  • Asynchronous browse
  • Engagement dashboard with viewer analytics
  • Campaign and lead source tracking

Pricing

adobe-connect-pricing

Adobe Connect has one free plan and three paid plans:

  • Small Meetings: Free, includes up to 3 participants and 1 host
  • Meetings: Starts at $50/mth per host, including up to 25 participants and up to 4 hosts
  • Webinars & Learning: Starts at $130/mth per host, including between 100-1,500 participants and up to 4 hosts
  • Volume Plan: (by quotation only), includes more than 4 hosts and more than 1,500 participants
Find out More About Adobe Connect Here.

12. EverWebinar

Best Webinar Software for Evergreen Webinars ($499/yr)

everwebinar

EverWebinar is the sister webinar tool of WebinarJam that focuses on evergreen instead of live webinars. However, you wouldn't know it from watching them!

They do an excellent show at simulating a live webinar while using a pre-recorded one.

For example, you can time a canned chat stream to match the pace of your pre-recorded webinar so that the chat feels organic.

And since the evergreen webinars play in the same time zone where viewers reside, it feels live to them.

But, what happens if someone asks you a question live during a pre-recorded webinar, you ask?

Well, you get at email informing you that someone typed in their chat box so you can reach out to them with the answer.

EverWebinar's Key Features

  • Evergreen webinars
  • Live chat simulator
  • HD video and audio
  • On-demand webinars: just-in-time functionality
  • Join-in-progress for prerecorded webinars
  • Polls and surveys
  • Webinar landing page A/B testing
  • Calls to action linked to payment gateways
  • Smart automated notifications

Pricing

everwebinar-pricing

EverWebinar has two plans:

  • Yearly Plan: $499/yr with unlimited team members and webinars
  • Biennial Plan: $874/2 yrs with unlimited team members and webinars (3 months free)
Find out More About EverWebinar Here.

13. BlueJeans

Best Webinar Software for Lead Conversion (from $12.49/mth)

bluejeans

BlueJeans is primarily a video conference platform, but they've tacked on a great webinar software solution.

Due to their video conferencing roots, they pack full HD video and even Dolby voice to allow you to offer your audience a broadcast-quality webinar.

Designed to help engage and convert viewers, BlueJeans comes jam-packed with user interaction features such as clap, thumbs up, celebrate, and smile.

It can also keep your webinar safe with great security features that prevent unauthorized entry into your virtual waiting room.

BlueJeans' Key Features

  • Virtual backgrounds
  • Meeting recordings
  • Secure waiting room (no Zoombombing)
  • Browser-based video conferencing
  • Real-time collaboration
  • Comprehensive dashboards and analytics
  • Integration with industry-leading apps
  • 24/7 support

Pricing

bluejeans-pricing

BlueJeans has four plans:

  • Bluejeans Standard Plan: $12.49/host/mth, includes up to 100 participants with 5 hours of recording per host
  • Bluejeans Pro Plan: $17.49/host/mth, includes up to 150 participants with 25 hours of recording per host
  • Bluejeans Enterprise Plan: $19.99/host/mth, includes up to 200 participants with unlimited recording
  • Bluejeans Enterprise Plus Plan: (by quotation only) over 200 participants with flexible licensing options, advanced support and product add-ons
Find out More About BlueJeans Here.

14. Livestream

Best Webinar Software for White Labeling (from $55/mth)

vimeo-livestream

Vimeo Livestream offers both streaming and video hosting services.

While not a webinar platform per se, it can definitely be repurposed for this use, with some limitations.

On the plus side, you get to serve webinars to unlimited viewers for one flat monthly fee that includes white labeling and even automated live closed captions.

On the minus side, you don't get the suite of webinar marketing tools available on traditional webinar platforms, so you have to use third-party tools for make up for this lack.

Livestream's Key Features

  • Unlimited video creation
  • Live player chat with moderation
  • In-player donations feature
  • Live player embedding on your website
  • Viewership analytics dashboard
  • 24/7 phone support
  • White-labeling and branding control
  • Simultaneous streaming to Facebook Live, YouTube Live, Periscope, and Twitch

Pricing

livestream-video

Livestream has three plans:

  • Advanced Plan: $55 per seat/mth billed annually, includes webinar registration of up to 100 registrants per event and up to 7 guest speakers
  • Enterprise Plan: (by quotation only) includes everything in the Advanced plan plus Unlimited storage, automated live closed captions, Enhanced Security & Privacy and Advanced marketing integrations
  • Vimeo OTT: (by quotation only) includes branded apps on iOS, tvOS, Android, Android TV, Amazon Fire, Roku, XBox, and Samsung Tizen
Find out More About Livestream Here.

15. Anymeeting

Best Webinar Software for Small Business (from $48/mth)

intermedia

Anymeeting is a web-based event platform that allows you to host live webinars with screen annotation, screen sharing, file sharing and custom branding.

You can promote your webinars with customizable registration pages and automated notifications and email reminders.

It also comes equipped with great webinar features, like real-time polls, live audience Q&A, emojis, and more.

Your audience can join your live presentations via computer or using a phone conference bridge.

Anymeeting's Key Features

  • Unlimited online meetings
  • Screensharing
  • 720p HD video conferencing
  • Custom webinar branding
  • Meeting recording with transcripts
  • Screen annotation
  • Phone conference bridges
  • Custom meeting URLs
  • Attendance reporting

Pricing

anymeeting-pricing

Anymeeting has three plans:

  • Lite Plan: $48 per user/mth billed annually, includes up to 100 attendees
  • Pro Plan: $128 per user/mth billed annually, includes up to 250 attendees
  • Enterprise Plan: $298 per user/mth billed annually, includes up to 1,000 attendees
Find out More About Anymeeting Here.

16. BigMarker

Best Webinar Software for Virtual Conferences (call for a quote)

bigmarker

BigMarker is an all-in-one video platform where you can host live or on-demand webinars, virtual events, a webinar series with single registration and live streaming to Twitch, Facebook and YouTube.

It comes packed with lots of engagement, customization, marketing and monetization features, including built-in funnel pages and a landing page builder so you don't need to integrate and pay for third-party tools.

BigMarker's Key Features

  • Custom webinar branding
  • Mobile responsive
  • Attendance analytics
  • Built-in promotion and monetization
  • Easy social sharing
  • Embedded webinar registration forms
  • Automated reminders
  • Marketing automation

Pricing

bigmarker-pricing

BigMarker has three plans:

  • Basic Plan: (by quotation only), includes up to 1,000 live attendees and 1 host license
  • Enterprise Plan: (by quotation only), includes up to 10,000 live attendees and 4 host licenses
  • Enterprise + Plan: (by quotation only), includes up to 500,000 live attendees and 6 host licenses
Find out More About BigMarker Here.

17. Webex

Best Webinar Software for Large Organizations (call for a quote)

webex

Webex is a webinar and online events platform used by millions of small, medium and large businesses worldwide.

If can easily scale from a handful of viewers to up to 10,000 webinar viewers and 100,000 webcast viewers.

Although it was originally developed as a video conferencing platform, competing with the likes of Zoom and Google Meet, it has since developed all the webinar features expected from popular webinar platforms.

Webex's Key Features

  • Recording with transcriptions (save recordings to your computer)
  • File transfers of digital products
  • Fullscreen video with 4 layout options
  • Screen sharing
  • Virtual backgrounds
  • Support for iPhone, iPad, Android, and wearable devices
  • Chat, notes, raise hand and polling
  • Breakout rooms

Pricing

Webex-pricing

Webex has a single plan by quotation only that includes up to 100,000 attendees and up to 500 panelists.

Find out More About Webex Here.

18. GetResponse

Best Webinar Software for Email Marketing Platform Integration ($59/mth)

getresponse

GetResponse started out as an email marketing tool but has over time added all the functionality found on popular webinar software platforms.

Their key advantage is that if you're planning webinars to drive revenue to your business, GetResponse already has a great built-in marketing automation, lead conversion and monetization engine that's second to none.

GetResponse's Key Features

  • Host unlimited webinars
  • Custom webinar URLs
  • Built-in marketing tool
  • Automated email invites and reminders
  • Run automated nurturing campaigns
  • Evergreen webinars
  • Pre-designed registration pages
  • Advanced subscription settings

Pricing

Getresponse-pricing

$59/mth ($48.38/mth when paid annually or $41.30/mth when paid biannually) includes unlimited webinars, up to 1,000 live attendees, up to 3 presenters and up to 20 recording hours.

Find out More About GetResponse Here.

19. MyOwnConference

Best Webinar Software for Uptime ($29/mth)

myownconference

MyOwnConference is a cloud-based webinar platform that prides itself for its uptime. It's not uncommon for webinar platforms with a large number of viewers to freeze, forcing hosts to use a kill button to get back online.

This high reliability makes them a preferred choice for customer-based online events, where your reputation is on the line.

Other than that, it has all the features you would expect from popular webinar tools.

MyOwnConference's Key Features

  • Cloud recording
  • Screen sharing
  • White boarding
  • Live chat and Q&A
  • Convenient landing pages and forms
  • Manage your schedule and moderators
  • Automated email sequences
  • Broadcast up to 10 presenters at once
  • Private messaging
  • Record in SD, HD, or Full HD

Pricing

myownconference-pricing

MyOwnConference has a free plan and a paid plan:

  • Free Plan: includes up to 20 attendees, up to 20 webinars daily, up to 20 hosts per webinar, 1 GB of file storage, up to 20 daily recordings, and up to 20 minutes of continuous recording
  • Paid Plan: $29/mth when paid annually, includes up to 60 attendees, unlimited hosts per webinar, 6 GB of file storage, unlimited amount of webinar recordings, and up to 10 hours of continuous recording
Find out More About MyOwnConference Here.

20. Zoho Meeting

Best Webinar Software for CRM Integration ($19/mth)

zoho-meeting

Zoho is the Swiss army knife for online marketers, offering a CRM, email and marketing automation, appointment scheduling, event management and, yes, even hosting webinars!

Their cloud-based webinar solution is entirely browser-based, requiring no downloading of client software on your viewers' devices.

Other than that, it comes with most of the features you would expect from a popular webinar software platform.

Zoho Meeting's Key Features

  • Browser-based (no downloads)
  • Store and play recordings online
  • Phone dial-in available
  • Automatically add online events to your email calendar
  • Video and Audio with screen sharing
  • Secure sessions
  • Instant and scheduled online meetings
  • RSVP and reminders
  • Private online meetings
  • Moderator controls

Pricing

Zoho-meet-pricing

Zoho Meeting has a free plan and a paid plan:

  • Free Plan: includes unlimited webinars of up to 60 minutes and up to 100 webinar attendees
  • Webinar Plan: starting at $19/organizer/mth, includes everything in the free plan plus cloud recording storage for 25 webinars/organizer, unlimited webinars for up to 24 hours, and virtual background for speakers
Find out More About Zoho Meeting Here.

21. WebinarNinja

Best Webinar Software for Attendee Analytics (from $29/mth)

webinarninja

The runner up to WebinarJam is another modern platform with an intuitive interface: Webinar Ninja.

A distinguishing feature that's very handy is the use of separate areas for chat messaging and questions, so that the latter are clutter free and easy to get to during busy webinar sessions.

As all other competitors, Webinar Ninja automatically records webinars and makes the replays available in a "replay room."

It also integrates with popular email marketing tools and marketing automation platforms.

The webinar funnel page templates are customizable as well, but in a more limited way than what you can do with WebinarJam.

All in all, it’s a serious contender.

WebinarNinja's Key Features

  • You can upload slides, share your screen, insert a video, polls your attendance, make offers during live webinars
  • Chat and questions are segmented (this is very useful for live webinars)
  • For on demand webinars, you can choose the frequency, offer it as an on-demand event, choose blackout dates and time offers to appear throughout the webinar
  • Automated email notifications for confirmations and reminders
  • Customized webinar tool registration and thank you pages to increase conversion and upsells
  • Strong analytics and signup/attendance rate statistics

Pricing

Webinar-Ninja-pricing

WebinarNinja has three plans:

  • Basic Plan: $29/month (or $24/month when billed annually) includes up to 2 hours per webinar and one guest presenter
  • Pro Plan: $99/month (or $83/month when billed annually) includes up to 4 hours per webinar and 4 guest presenters
  • Business Plan: $199/month (or $166/month when billed annually) includes up to 8 hours per webinar and 10 guest presenters
Find out More About WebinarNinja Here.

22. Google Hangouts

Best Webinar Software for Google Integration (requires Google Workspace account)

google hangouts

Google Hangouts is not a proper webinar software platform but its video conferencing features can be very useful if you're on a tight budget and need to offer live webinars at a low cost (without all the marketing frills.)

In addition to HD video, Hangouts has great group instant messaging capabilities, screen sharing and integrates with many popular apps in the Google ecosystem.

Google Hangouts' Key Features

  • HD Video Calls
  • HD Group Conferencing
  • Instant Messaging
  • Auto Screen Focus
  • Screen sharing
  • Integration with other Google applications
  • Mobile video conferencing

Pricing

Starts free, with a paid Google Workspace account.

Find out More About Google Hangouts Here.

23. JetWebinar

Best Webinar Software for Very Large Audiences (from $397/mth)

jetvideo

JetWebinar is a robust webinar software platform with great functionality but it's last on the list because it's the most expensive.

The reason for their high cost is that you can host a live webinar with up to 1,000 participants right from the starter package.

So, on a per-participant basis it's a fantastic deal, but only worth it if you already have a large captive audience in your marketing funnel.

If you're just starting out, I definitely wouldn't recommend it as your webinar platform.

JetWebinar's Key Features

  • Automated webinars
  • Automated on demand webinars
  • Live broadcasting
  • Interactive live chats
  • Landing page builder
  • Personalized emails
  • Custom webinar templates
  • Affiliate tracking

Pricing

jetwebinar pricing

JetWebinar has four plans:

  • Elite 1K Plan: $397/mth/host, includes up to 1,000 attendees and up to 10 panelists
  • Elite 3K Plan: $1,099/mth/host, includes up to 3,000 attendees and up to 10 panelists
  • Elite 5K Plan: $2,399/mth/host, includes up to 5,000 attendees and up to 50 panelists
  • Enterprise Plan: (by quotation only), includes over 1M attendees and over 100 panelists
Find out More About JetWebinar Here.

What is a Webinar and How Do They Work?

A webinar, is an online video presentation that you deliver to an audience over the Internet.

It can include narrated slides, screen sharing, video footage, or people talking on camera. Typical webinars have a main lecture component followed by a Q&A session.

You can use webinars to host live events, conduct interviews with experts in your field or share information about your products and services with potential customers.

And best of all? Webinars are very inexpensive when it comes to cost per viewer.

Why should you host a webinar?

Webinars are a highly effective method for reaching out and targeting audiences all over the world at a minimal cost.

For example, if you want to target business owners in Australia but you live in the U.S., you can reach out to this audience by hosting pre recorded webinars that only play in their time zone.

You can also use webinars as an incentive for prospects to subscribe to your email list generating leads for future sales, or for demonstration purposes to educate participants on your product or service.

How to create a webinar?

A typical webinar begins with a brief introduction from the presenter followed by the main content.

Although it’s very common to use slides with narration throughout the presentation, you could also speak without the use of slides (this is referred to as a “talking head”). Or use other visuals, like a computer screen, with your talking head over imposed in one of the corners.

After your main content section, you always want to include a Q&A section so the instructor can answer questions from the audience. In general, you want to allow for a 70/30 ratio: 70% presentation and 30% questions.

If this is your first go as a host, here's an article with 10 super-easy webinar creation steps you can follow.

In it you'll find great resources, like the best webinar platforms on the market, the required equipment, a webinar content creation plan and best practices for webinar hosts.

How to plan a webinar?

An effective webinar plan must begin by addressing the following questions:

  1. What will be your message?
  2. Who are you trying to reach?
  3. Why should your audience listen to you?

Once you have these answers, there are two major areas that you’ll need to take care of: 1) webinar development and 2) promotion.

To learn how to create a webinar from A-Z, follow these 10 planning steps, which include everything you need, from defining your format to outlining and then creating your slides to rehearsals and final presentation.

How to engage with your webinar audience?

There are a number of tried and true techniques used to engage with your webinar audience. Some are dependent on the host and others are facilitated by a number of features in your webinar software.

Clearly, your first opportunity to engage with your participants is before you get going by telling them what the topic is about and why it's important for them to watch.

For example you might say, "Have you ever been on a diet that keeps your weight off six or more months after you end it?" followed by impressive statistics about your product.

Beyond this initial hook, a popular strategy is to ask close-ended questions to entice yes-no answers from your audience via chat.

Another widely used technique is the use of live polls and surveys. If you want to take things to the next level, here’s a list of the top 5 audience engagement features.

What Are the 5 Most Common Webinar Features?

1. Sending auto-reminders to registrants with the date and time of your webinar

Top platforms do a great job at sending registrants email reminders — in fact, 57% of webinar registrations come via email.

Typically, you want your webinar tool to send automatic reminders on registration, the day before, 15 minutes before and right when your webinar starts.

These reminders are typically sent via email, text or both and they contain a link to your webinar room.

You can use the standard content your platform offers, or you can customize your message to suit your style and brand.

In addition, all top platforms will show you analytics on reminder email opens so you can fine-tune your messaging to maximize conversions.

2. Offering slides, PDFs or other downloadable assets to your viewers

One great way to entice people to stay through to the end is to offer downloadable assets, like free guides, eBooks, worksheets, slide decks, etc.

The best webinar tools allow you to make these available at a predetermined time.

For example, you could time the links to your assets to appear after your slides and before the Q&A section.

These webinar tools also offer analytics on downloaded assets so you can decide what to include in future webinars.

3. Recording the webinar for later viewing

One of the most popular common webinar features is the option to record live webinars so you can watch them again later.

You can also make these recorded webinars available for replay to those registrants who missed the webinar entirely.

If you choose to use this feature, your registrants will receive a follow up email after your event with a link to a viewing room to access your recorded webinar.

Depending on the length of your webinar, the recorded version may appear immediately or several minutes later.

4. Timed call to action functionality

All top platforms will give you the option to add a call to action button set to appear at a pre-established time, to coincide with a specific point on your script.

When your attendees click this button, they’ll land on an offer page, a product page, a checkout page or any other URL that you supply.

Timed calls to action are a very effective conversion tool since only highly engaged attendees will see them (those who stayed all the way through).

5. Using a chat box to communicate with attendees

A final common webinar feature you'll love is the chat box, which allows you to obtain feedback from your attendees in real time.

Chat boxes are very effective to weave your audience into the conversation, by peppering yes/no confirmation questions throughout your presentation.

You may also use these boxes to solicit participant questions at different points in your webinar, which you’ll then answer during in your Q&A section.

Some platforms even offer a separate question box and can store all questions linked to the registrant's email address so that you can contact them later.

This gives you yet another opportunity to engage with your prospects after the webinar is over.

How To Create and Host Your Webinar in 7 Steps

Webinars have many moving parts that need to integrate well with one another to create a great experience for your viewers.

Here are seven clear steps that’ll help you create your first webinar without a hitch:

1. Create your webinar content

The most important thing to remember when creating webinar content is that it should be designed to solve a problem your target audience is experiencing.

Once you’ve nailed this down, you can work on the second most important thing: your call to action, so that you can turn your viewers into leads or even customers.

To learn how to create great content without spinning your wheels, follow these 5 easy content creation steps.

2. Create questions for surveys and polls

Next, you need to lay out the foundation for audience engagement: questions. In fact. 81% of webinars have a Q&A section.

All popular webinar platforms offer a suite of audience engagement features, like polls, surveys, question boxes and chat boxes.

There are three types of questions you should consider for your webinar:

  1. Close-ended questions that can be answered with a simple yes or no via chat. These are questions you want to ask regularly throughout your presentation to keep people engaged (e.g. has anyone ever experienced writer’s block? Enter yes or no in your chat box)
  2. Survey questions to assess where your audience is at in relation to your topic (e.g. if you’re teaching email marketing strategies, you could poll your audience with the following live poll: should you send drip emails to your customers twice a week? once a week? once every two weeks or once a month?)
  3. Polling questions to assess the percentage of your audience members that are for or against a given premise. You can then use the live results from the poll to adjust your content delivery based on the responses (e.g. do you collect emails on your website? yes/no)

3. Choose your webinar software

When it comes to choosing the right webinar software, there’s a wide array of solutions available.

Some are more or less technically involved than others, some require external integrations to other tools and platforms (e.g. email marketing) and some are all-in-one webinar solutions.

Your choice will depend on a number of factors, like cost, ability to pre-record webinars for evergreen strategies, availability of payment processing, if you want to collect funds, landing page builders, etc.

4. Select Your Webinar Equipment

You may choose to use the built-in microphone, speakers and camera of your laptop to run your webinar for their convenience, but you’ll soon find out their video and audio quality is sub-optimal.

If you want to create a professional image, you’ll need to acquire more specialized equipment so that you can offer a polished product.

5. Create your webinar registration and follow up emails

Now, it’s time to create the social glue to develop a solid bond with your audience.

Most webinar tools offer registration forms and follow up emails in one way of the other.

However, fight the temptation to use their default settings and messaging.

You want to be able to adapt the branding of your registration form to your website, sharing the same color palette, logos, font, etc.

You also want to compose your own emails with messaging that reflects who you and your company are.

Otherwise, you’ll be using the same default text everybody else does and you’ll not be differentiating yourself from your competitors.

Also, top platforms will offer you the ability to A/B test your marketing copy. Take advantage of this important feature.

It’s not uncommon to see a doubling of your conversion rate by simply changing an image or a couple of phrases here and there.

And the only way to really find out what marketing messages works is through trial and error.

6. Learn best practices for hosting webinars

Once your webinar has been created, your audience engagement questions laid out, and your registration, reminder and follow up pieces are in place, it’s time to focus on you, the host.

As they say in the world of face-to-face communications, you never get a second chance to make a first impression, and this is not different for webinars.

When it comes to presentations, be it offline or online, the same rules apply. You want to be able to establish early rapport with your audience and hook them from the very beginning.

7. Prerecord or deliver your webinar live?

There are two main ways to deliver a webinar. The most common one is doing it to a live audience.

However, this approach doesn’t work well when you have an international audience several time zones away.

It’s not reasonable to ask someone who has to work the next day to stay up until 3 in the morning to attend your webinar.

A more practical approach is to use pre recorded webinars and run them through an automated “evergreen” webinar software platform, like EverWebinar.

In this way, your viewers will only be presented with a viewing schedule that works well in their time zones.

How to Promote a Webinar Without Breaking Your Bank Account

Here are 15 low-cost webinar promotion ideas that you can try right away with great results.

1. Promote your webinar with a pop-up window on your website

Make your webinar front and center on your website with a pop-up window that takes visitors to your registration page.

These are really easy to make and only take about 20 minutes. Most webinar software platforms offer great opt-in templates that are super-easy to set up.

2. Add a webinar signup banner to your blog posts

Create a nice looking banner to add to your blog posts, and include an offer for some free enticement to sign up, like an eBook or a white paper to be given out at the event.

This banner will lead your visitors right into your registration form, which could display a countdown clock so they’re urged to sign up before your offer expires.

3. Promote your webinar using Google or Facebook ads

If you have a small budget, promote your webinar using Google or Facebook ads. You can create a campaign that targets people who are interested in your topic.

This will help you get in front of the right audience and reach them where they're most likely to convert.

4. Promote your webinar through a guest post

Another way to promote your webinar is to publish a guest post on an influential site.

The idea here is that your content will reach new audiences, and if they like what you offer they might sign up for your webinar.

5. Do a webinar cross-promotion with non-competing sites

If you find non-competing sites that offer webinars to a similar audience, you could approach them to cross-promote your events.

The goal is to get them to send emails to their subscribers about your event and in return you'll reciprocate by promoting their event to your list.

6. Promote your webinar through social media influencers

Invest some time to build relationships with social media influencers in your space by offering value in their channels and giving them honest compliments (no fake flattery, please!).

After you gain their trust, pitch them your webinar as a value-add to their audience.

7. Send a series of emails to your list

If you have an email list of people who signed up for a lead magnet, send them an invite to your webinar, then follow up your initial email with a series of reminder emails. 

A recent study found that sending three reminders increased webinar sign-ups by over 200%.

8. Promote your webinar through your existing email campaigns

Newsletter campaigns and other automated email formats can be used to promote your webinar as well.

When sending out newsletters, add an easy-to-view call to action near the top of each issue with a clear description of your upcoming webinar.

Link this call to action to the registration form provided by your webinar software platform.

9. Write a long post about your webinar on Facebook

If you have a Facebook page, use it to promote your webinar with a long-form post so you can use storytelling to promote your webinar in a Facebook friendly way.

Always engage with interesting content that captivates the reader, not through sales copy. 

Be sure to include an easy-to-follow link back to your webinar registration form at the end of your post.

10. Promote your webinar through your extended network

If you have a business or professional network, reach out and ask for their support by sending them an invitation detailing the date, time, location and topic at hand.

Also, make sure to leverage your network of friends and family to promote your webinar through their networks.

This is a no-cost promotion tool that can go a long way, especially if your connections have large email lists.

11. Do a webinar promotion joint venture

Engage in a joint venture with other organizations you have a relationship with to promote your event.

For example, you could reach out to your professional association to promote your webinar and in exchange you'll promote membership in the association to your email list.

12. Post on LinkedIn about your upcoming webinar

LinkedIn is one of the most popular social media sites among professionals.

Posting about your webinar to LinkedIn not only introduces it to a new audience but also helps you increase connections that may be able to help you promote your webinar further.

13. Promote your webinar on YouTube

You can promote your webinar on YouTube by posting a video about the topic of the event and inviting viewers to participate in it using links that pop up at the end of your video or in the description below.

14. Offer a free gift for participation

Offering a free incentive for participation in your webinar is another way to promote it.

People are always excited about the opportunity to get something for free, and it also sets the expectation that they will obtain something of value provided they watch the entire event.

If you have an eBook or other resource available on your topic, then this may be a good option because those items can be hosted for download in most webinar tools.

15. Tweet about your webinar or Post on Instagram

Last but not least, you can promote a webinar through Twitter or Instagram.

If you do, make sure to take advantage of relevant hashtags so you're showing up in more searches related to your topic. Include what the webinar is about in your tweet or post, and also other important details such as date/time and how users should register.

How to Plan a Successful Webinar in 10 Easy Steps

Webinars are very effective marketing tools that enjoy high conversion rates (55% average), but they do have a lot of moving parts that need to be carefully orchestrated in the right sequence.

Here's an efficient methodology for planning your webinar so that it goes without a hitch, even if this is your first time:

1. Define your webinar format

In order to plan your webinar, the first thing you need to do is to define the format.

You could opt for:

  • A narrated slideshow presentation
  • A “talking head” presentation
  • A hybrid of both
  • A panel discussion

A narrated presentation is the most popular format for people who are creating their first webinar, and it’s also the most cost-effective. The talking head format is more apt for those with prior on-camera experience, especially those with a recognizable brand.

The hybrid model works well for product demonstrations, where you display a computer monitor with your talking head over imposed in one of the corners, away from the focus area.

Finally, a panel presentation allows multiple hosts to engage in discussion but it requires multiple webcams and fairly complex production work to pull it off.

2. Outline your webinar structure

Once you’ve decided on your format, your next step in your plan is to create the webinar structure.

Your webinar structure must have, at a minimum, the following components:

  1. Webinar introduction, including house rules
  2. Host introduction
  3. Slideshow presentation
    1. Presentation intro
    2. Slideshow body
    3. Conclusion
  4. Offer (e.g. booking a demo, consultation, or the sale of a product at a great discount, only available to webinar attendees)
  5. Q&A
  6. End of offer, followed by thanking your audience and closing the webcast

3. Create your webinar slide presentation

Next, it’s time to create your webinar slide presentation. You can use a number of tools for this step, the most popular being Google Slides, LibreOffice and PowerPoint.

Your slides need to contain text with a large font, few words, and preferably organized as bulleted or numbered lists.

Try to stay away from paragraphs or sentences that go over two lines. A single line per bullet is ideal.

You need to use your slides strategically as guideposts for your narration. Never read off the slides word-by-word as if they were a teleprompter.

4. Plan your webinar script

Your script needs to contain the words in your narration. Now, if you’re fairly new at public speaking (and assuming you’re not on camera during the slide show), you’ll probably find it easier to write your entire script and read it off camera.

This path will be the easiest to follow because you won’t need to do any heavy memorization, but make sure you write your text in a way that sounds like you’re speaking.

Think about your favorite late-night talk-show monologue — even though it sounds like the host is speaking naturally, every single word is pre-written on cue cards.

If you’re more experienced and extremely knowledgeable about your subject, then you can create a simpler script with just bullet points about the different areas you’ll be talking about and then improvise based on your knowledge.

This is the more likely approach you’ll use if you choose the “talking head” format.

If you’re giving a product demo using the hybrid format, then you won’t need a script. However, you’ll need to create a document mapping the flow of different menus you’ll be demonstrating, and you have to have deep knowledge about your product use cases and navigation.

5. Decide if your webinar will be live or pre-recorded

Now, you need to decide if you’ll be offering your webinar to a live audience or pre-record it to offer it through an evergreen platform, where viewers can schedule a time that suits them in their own time zone.

6. Choose your webinar software

Now, it’s time to choose the right webinar software. There are a number of popular, safe and reliable systems out there to choose from based on your budget, features you need, the number of attendees and the length of your webinar.

7. Plan your webinar equipment

Although you could technically use your laptop, tablet or phone to deliver your webinar, your final product will never look as professional without an external microphone, an HD webcam and a good pair of headphones.

8. Set up your webinar software platform

Next, you have to set up your webinar software. This process involves:

  • Creating a registration form
  • Writing reminder and follow-up emails
  • Creating a landing page that leads to the registration page
  • Uploading your slideshow presentation
  • Creating polls and surveys and any close-ended questions to keep your audience engaged throughout the presentation
  • Uploading any digital documents to offer your viewers for their participation

If you choose the evergreen format, then you’ll also have to upload your pre-recorded webinar.

9. Rehearse your webinar several times

Now, it’s time to practice, practice, practice. The more times you rehearse, especially if this is your first webinar, the more polished your presentation will look.

At first, just practice on your own and record your screen so you can watch yourself for self-feedback. Don’t worry about the low video quality of the screen recording.

Don’t worry if you don’t do a good job the first time around. It may take you several tries before you get confident with the webinar format.

Once you get your delivery where you want it, then present to one or several colleagues via Zoom, Google Meet or equivalent to get their feedback.

10. Promote your webinar

Last but not least, make sure you allow sufficient time to promote your webinar well in advance of the official launch.

Enlist the help of your extended network to spread the word, leverage your social media channels, email your list and ask your network to email theirs, blog about it, and if you have the budget, do some low-cost online advertising.

Frequently Asked Questions

How do I participate in a webinar?

Once you fill out a webinar registration form, you will get an email with an access link.

On the date and time of the event, just click the access link and you’ll go to a waiting room where you’ll be able to access the webinar.

What is the best way to prepare for a webinar?

Practice, practice, practice! Rehearse it in front of peers to get their feedback so there are no surprises.

Also, rehearsals will make you feel more comfortable dealing with the pressure of a live webinar presentation.

How long does it take to create a webinar?

Creating a webinar from scratch typically takes one to two weeks of preparation and another week of planning and production before recording or delivering the event live.

How long are webinars supposed to be?

Most webinars range between 30 and 60 minutes. Some can go longer if they have an extended Q&A, but most people will tune out after an hour, if not before.

How do I create a paid webinar?

There’s not much difference between the creation process of a free and a paid webinar offering.

However, paid webinars demand a much higher level of expertise from the hosts and a higher level of depth in the presentation to justify the expense.

Also, paid webinars often require a lot of downloadable collateral materials, like workbooks, checklists, spreadsheets, etc. that make part of your value proposition.

How Do You Choose the Right Webinar Platform for Your Needs?

There are a few basic things to consider when choosing a webinar platform.

The first is what type of features you need. Some platforms offer basic features like the ability to stream video, chat functionality and polling, while others have more advanced features like evergreen webinars, simulated (pre-programmed) live chats and call-to-action popups.

The second thing to consider is prices. Some platforms are forever free (although quite limited in functionality), while others charge monthly or yearly. You'll need to decide what price point makes sense for you based on your budget and how often you plan on using the platform.

Finally, think about compatibility. Make sure that the platform you choose works with the other software applications you use, such as email marketing platforms, CRMs, calendaring apps, etc. so that everything runs smoothly.

Research each option and take advantage of free trials when available to find the best fit before you commit.

How do I drive traffic to my webinar?

Create social media posts to draw attention to the event for Facebook, Twitter, LinkedIn, Instagram and others.

Plan the post 1-2 weeks before the day of your event. Create different posts for different networks. Some examples: Facebook video with link preview; Instagram story with link preview; LinkedIn post spreading awareness.

 These could be posted in a series leading up to the event plus one big promotion blitz before your webinar starts.

How do I get more people to watch my webinar?

You need to make sure your webinar is targeting the right viewers. For people to want to watch your engaging webinar, it has to promise to offer a solution to their problems.

So, make sure to revise your presentation copy so that it clearly addresses the pain points of your target audience.

Can you make money with webinars?

Yes! Webinars have been used for years to offer paid content delivery, courses, training, certifications and as an effective prospecting tool to make product sales in the back end. Also, many popular online marketers generate substantial amounts of income from webinars.

What is a good webinar attendance rate?

Webinar attendance rates vary depending on the company or industry, but many experts agree that a typical rate is around 40%.

How do I promote a webinar on Facebook?

Ideally, you want to promote it for 8-20 days before the webinar goes live.

First, post a teaser about your webinar asking people who may be interested in attending if they know others that would also like to come — this will help create some awareness of the event.

Then schedule multiple posts around the time of the event with interesting content related to what you'll talk about during this webinar (links, infographics, other topics related to your topic).

Finally use effective calls-to-action in text and images to invite people to register.

How Do You Measure the Success of Your Webinars?

There are a few ways to measure the success of your webinars:

One way is to look at how many people registered for the webinar compared to how many people actually attended.

Another way to measure success is to look at how much engagement there was during the webinar (measured in terms of things like questions asked, comments made, polls answered, chatbox engagement and overall participation rate.)

Finally, you can also measure the success of your webinars by looking at what types of actions people took after attending (like signing up for a trial, downloading a white paper, making a purchase, etc.).

What to Do Next

If you're ready to take your online profits to the next level by leveraging the marketing power of webinars, you may want give the above platforms a try.

WebinarJam doesn't have a free trial, but it does offer a 30-day money-back guarantee and occasionally a 14-day trial for $1 (check it regularly). Demio and Webinar Ninja offer a 14-day free trial.

Marcelo Headshot

About the author

Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level.

He also helps readers find the perfect tools to earn online income at BestTech2EarnOnline.com.

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