Best Webinar Software Platforms of 2021 (Reviews + Pricing)

Last Updated on August 27, 2021 by Marcelo Beilin

A very effective way to market your online business to your audience is through the use of webinar creation platforms.

But we're not talking about hosting a video on YouTube here. The best platforms include sales funnels with calls to action, checkouts pages, email marketing integration and analytics to help you track in-webinar purchases. 

Below you'll find the best webinar creation platforms recommended for online solopreneurs.

Disclosure: Although I receive affiliate compensation for some of the links below at no additional cost to you that compensation in no way influences my recommendations, which are strictly informed by my years of digital marketing experience working with clients large and small. My aim is to always recommend tools that will offer you the best return on investment.

Webinars are one of the most effective marketing tools for online businesses because of the long viewer attention span they command.

On average, a well executed webinar will have a conversion rate upwards of 20%, which is quite amazing compared to other marketing channels.

Although at a minimum there are many things you should expect from a good webinar platform, from viewer-engagement features to HD video and sound quality, you also want to make sure it offers:

  1. An abundance of sales & marketing features to maximize viewer monetization
  2. Solid reliability (many slick-looking inexpensive platforms appear to work great for a while and then one day out of nowhere they crash in the middle of a live webinar with 150 people watching!)
  3. Responsive support in case you get stuck during setup or are trying to get critical third-party integrations to work.

The webinar hosting platforms below are the best in class that check all of the above boxes:

Best Webinar Platform Overall: WebinarJam

This is one of the most feature-rich platforms out there, providing both beginners and experts alike with what they need to market and host their webinars trouble-free.

WebinarJam is easy to use and offers great training videos for every step of the way in addition to live 24/7 support. All plans support HD video and sound and offer one-click registration to minimize sign-up friction with viewers.

In addition, it’s jam-packed with marketing features to help you increase your profit per webinar, including the ability to present popup buttons and offers with countdowns to your attendees to create urgency and scarcity.

You can customize the landing pages of your sales funnels to match the look and feel of your website and brand, as well as customize your viewer registration forms.

When it comes to audience monetization, WebinarJam allows you to introduce offers during the webinar and have registrants accept your offers while watching with clear and compelling calls to action.

WebinarJam Features that Stand Out for Online Earners

  • WebinarJam automatically records all webinars and makes replays available for your audience to watch at a later time
  • Ability to automatically post your webinar to YouTube
  • Supports multiple languages
  • Sends automated reminder emails to registrants (SMS as well)
  • Offers one-click registration
  • Automatically follows up with registrants based on specific actions (you can even use boolean logic in your decision tree)
  • Can stream directly into Facebook Live and YouTube Live
  • Supports all browsers and mobile devices
  • Has poll and survey features
  • If offers detailed performance analytics

Now the Cons...

  • Registration form fields are more limited than its competitors
  • Sometimes the lag between the broadcast and the viewing can be too noticeable (several seconds) but this is not unusual in this medium
  • No monthly payment plan. All plants are annual by default

Find Out More About WebinarJam Here.

Best Budget Webinar Platform: Demio

If you are on a budget, Demio is a great option. It’s very easy to use for both creators as well as attendees. Demio is a reliable platform that offers solid analytics so that you can assess key performance metrics like average watch time and the attendance/signup rate.

Demio also allows you to customize your user registration forms and your webinar and marketing pages to match your website's look and brand.

Like WebinarJam, it automatically records all webinars and then allows you to access the replays on its own platform, YouTube or your website, for those who missed the original webinar airing.

Demio bills itself as a webinar platform built for marketing. For example, it allows you to brand the entire stack, from your registration pages to your slides, email notifications, landing pages on your funnels, replay pages, and so on.

Its “featured actions” can link your attendees with special offers, freebies, coupons, signup pages or any URL of your choosing for further marketing.

Finally, Demio is well known for their excellent customer support and for their rock-solid reliability (read: lack of system crashes).

Demio Features that Stand Out for Online Earners

  • Ability to join webinars with a single click
  • Runs smoothly on all browsers and mobile devices
  • HD video and audio
  • Ability to tab participants for follow up marketing
  • Great marketing engagement features: live chat, polls, handouts (downloadable files), calls to action, offers
  • Share up to 3 webcams with presenters
  • Private or public chat feature
  • Interactive polls with stats
  • Easy integration with popular email marketing and marketing automation platforms
  • Top-rated customer support

Now the Cons...

  • You'll need to upgrade for the auto-run webinar option
  • Polls, handouts or calls to action present during the live event are not available during replay
  • This is a minor detail, but there’s no easy way to manage questions and answers (it gets a bit messy when you have a lot of participants)

Find Out More About Demio Here.

Best Runner-up: Webinar Ninja

The runner up to WebinarJam is another modern platform with an intuitive interface: Webinar Ninja.

A distinguishing feature that's very handy is the use of separate areas for chat messaging and questions, so that the latter are clutter free and easy to get to during busy webinar sessions.

As all other competitors, Webinar Ninja automatically records webinars and makes the replays available in a "replay room." It also integrates with popular email marketing services and marketing automation platforms.

The webinar funnel page templates are customizable as well, but in a more limited way than what you can do with WebinarJam.

All in all, it’s a serious contender.

WebinarJam Features that Stand Out for Online Earners

  • You can upload slides, share your screen, insert a video, polls your attendance, make offers during live webinars
  • Chat and questions are segmented (this is very useful for live webinars)
  • For automated webinars, you can choose the frequency, offer it as an on-demand event, choose blackout dates and time offers to appear throughout the webinar
  • Automated email notifications for confirmations and reminders
  • Customized registration and thank you pages to increase conversion and upsells
  • Strong analytics and signup/attendance rate statistics

Now the Cons...

  • Max run-time of 2 hours
  • Slightly lower video quality than top competitors, especially in full-screen mode (I’m sure they are working to fix this)
  • Polls and questions are not visible during replays

Find Out More About Webinar Ninja Here.

Best Freemium Webinar Platform: Zoom

When it comes to webinar hosting platforms, you won’t find much out there that's free to use (at least anything that lasts longer than a year or two). The reason is that video streaming is very resource intensive, and unless you are a massive giant like Zoom, you can’t afford to do a freemium model at scale.

Now, although Zoom does have a paid webinar offering, what I’m suggesting here is that you use the regular free Zoom service, which although it doesn’t have any marketing features, it does offer you the ability to do a live webinar of 40 minutes max with up to 100 participants.

While this is not a long-term solution, it’s great if you want to hone in your webinar chops without having to pay upfront monthly fees.

With Zoom you can record your broadcasts (locally, not on the cloud) and you have access to an intuitive user interface with great features.

Zoom Features that Stand Out for Online Earners (Free Tier)

  • HD video and voice
  • Free for up to 40 minutes and 100 participants
  • Ability to record your live webinar
  • Great control panel for both host and participants
  • Screen sharing
  • Chat feature
  • White boarding
  • Waiting room
  • Customer support (via ticket only for the free tier)

Now the Cons...

  • Not built for marketing or monetization (although technically you can make this happen on your website with third party tools and WordPress plugins — but it'll come at a cost and complexity)
  • Max broadcasting limit of 40 minutes
  • 100 participants maximum
  • No live support
  • No replay room, although you can upload the video to your website and create your own replay page

Find Out More About Zoom Here.

What to Do Next

If you're ready to take your online profits to the next level by leveraging the marketing power of webinars, you may want give the above platforms a try.

WebinarJam doesn't have a free trial, but it does offer a 30-day money-back guarantee and occasionally a 14-day trial for $1 (check it regularly). Demio and Webinar Ninja offer a 14-day free trial.

About the author

Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level.

He also helps readers find the perfect tools to earn online income at BestTech2EarnOnline.com.

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