How to Create Podcast Audiograms to Drive Up Social Traffic

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Marcelo Beilin  (Updated Apr 11, 2023 )

You've been pouring your heart and soul into your podcast, producing quality content that you know your audience will love. But in today's competitive podcasting landscape, creating amazing content is just half the battle.

The other half? Getting your episodes in front of as many ears as possible--that's where podcast audiograms come in.

These nifty little video clips are the secret sauce that can take your podcast's social media game to the next level.

By combining a captivating snippet from your episode with eye-catching visuals, like your podcast artwork, waveform animations, and text, you can create engaging content that'll stop social media scrollers in their tracks and get them hooked on your podcast.

In this article, we'll walk you through the process of creating podcast audiograms in five easy steps.

We'll cover everything from selecting the perfect episode to choosing the most compelling audio clips, adding title text and wave type, and exporting and publishing your audiograms--plus, we'll recommend some popular audiogram creation tools to help you get started.

Our goal is to help you tap into the power of audiograms and drive up social traffic to your podcast, ultimately expanding your reach and attracting new listeners.

So, are you ready to make some noise on social media? Let's dive in and discover the audience-building magic of podcast audiograms!

Disclosure: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my Affiliate Disclosure). 

What Are Podcast Audiograms?

Podcast audiograms are a creative and effective marketing tool for podcasters looking to promote their shows on social media.

These engaging, shareable video clips combine audio snippets from your podcast with visually appealing elements to create a captivating and accessible experience for potential listeners.

Here's a more in-depth look at the various components that make up a podcast audiogram:

  • Audio Snippets: The foundation of an audiogram is an attention-grabbing audio excerpt from your podcast. This could be a thought-provoking discussion, a hilarious exchange, or a compelling quote that embodies the essence of your podcast's content--the goal is to pique the interest of potential listeners and entice them to check out the full episode.
  • Visual Representation of Sound: To make the audiogram more visually engaging, a waveform animation or other visual representation of the audio is typically included. This dynamic visual element creates a sense of movement and adds a touch of excitement to the audiogram.
  • Podcast Artwork and Title: Incorporating your podcast's artwork and title into the audiogram not only enhances its visual appeal but also helps with brand recognition. When viewers see your eye-catching artwork and unique title, they'll be more likely to associate the audiogram with your podcast and remember to tune in.
  • Text Overlay: Adding a text overlay, captions, or subtitles to your audiogram can give viewers additional context and help them better understand the audio snippet. This is especially important for those who may be scrolling through social media with the sound off--as well as for viewers who are deaf or hard of hearing.
  • Customizable Designs: Podcast audiograms can be tailored to match your podcast's branding and aesthetic, allowing you to create a consistent look and feel across all of your promotional materials. This customization can include different colors, fonts, and styles, helping your audiograms stand out on social media feeds.
  • Shareable on Social Media: Designed for easy sharing, podcast audiograms can be optimized for various social media platforms, such as Instagram, Twitter, Facebook, and LinkedIn. This versatility helps you reach a wider audience, increase engagement, and ultimately attract new listeners to your podcast.

By blending these components, podcast audiograms offer an innovative and visually engaging way to promote your podcast's content, making it more discoverable and accessible for potential listeners.

Adding audiograms to your marketing strategy can help you stand out in the crowded podcasting landscape and grow your listener base.

Why You Should Use a Podcast Audiogram

Increased engagement

Audiograms for podcasts help grab the attention of social media users--who might otherwise scroll past a plain text or image post.

Plus, the visual component adds an extra layer of engagement, making it more likely that users will stop, listen, and hopefully, hit that "follow" button.

Reaching a wider audience

Sharing your podcast audiograms on various social media platforms allows you to tap into new listener demographics who might not have discovered your podcast otherwise.

Your choice of social media will depend on the nature of your podcast and the makeup of your target audience.

Highlighting key points

Audiograms serve as an effective tool to highlight the most captivating moments from your podcast episodes.

By selecting key points that are engaging, thought-provoking, or entertaining, you can provide potential listeners with a sneak peek of what they can expect when they tune in.

In addition, showcasing these highlights on social media can spark conversations, facilitate sharing, and increase the likelihood of attracting new listeners who may not have discovered your podcast otherwise.

Brand recognition

Incorporating your podcast artwork and consistent design elements in your audiograms is crucial for strengthening your visual brand.

By maintaining a cohesive look across all your audiograms and social media content, you'll create a more recognizable and memorable brand identity.

This not only fosters a sense of familiarity and connection among your existing audience but also makes it easier for potential listeners to identify and remember your podcast.

To achieve this, ensure you use the same color schemes, fonts, and design elements that represent your podcast's unique identity, as well as incorporating your logo or podcast name within the audiogram.

How to Create Podcast Audiograms In 7 Easy Steps

social media feeds with podcast episodes for podcast creators

Creating eye-catching podcast audiograms is a powerful strategy for promoting your podcast and engaging with your audience on social media.

By following these detailed steps and utilizing the appropriate tools, you can transform your podcast episodes into shareable, visually engaging video clips that will attract new listeners and grow your audience.

Step 1: Choose an Episode

Select an episode to promote, focusing on those with exceptional content, interesting guest appearances, or topics that have struck a chord with your audience in the past.

You can also choose episodes that align with current events or trending topics to capture your audience's attention.

Step 2: Choose an Aspect Ratio That Fits Your Social Media Platform

Different social media platforms have their preferred aspect ratios for video content.

Determine the right aspect ratio for the platform where you plan to share your audiogram, such as square (1:1) or vertical (9:16) for Instagram Stories, horizontal (16:9) for Twitter and Facebook, or 4:5 for Instagram feed posts.

Step 3: Crop Your Podcast Artwork to Fit Your Aspect Ratio

After selecting the aspect ratio, adjust and crop your podcast artwork to match it. This ensures that your visuals look crisp and professional on the chosen platform.

Make sure to maintain the quality of the image while resizing to avoid pixelation.

Step 4: Add Your Title Text and Wave Type

Incorporate the episode title or an engaging quote from the clip, using a visually appealing font that aligns with your branding. Consider using contrasting colors or effects to make the text stand out.

Next, choose a wave type for your audio snippet--such as a simple waveform, round waveform, or equalizer-style animation.

Customize the wave's appearance to match your brand's colors and style.

Step 5: Choose the Start and End Points of Your Audio Clip

Select a captivating audio snippet from your episode, ideally between 15 and 60 seconds long.

This segment should be engaging, thought-provoking, or entertaining to draw in potential listeners.

Consider using a transcription tool to help you quickly identify the most interesting parts of your episode.

Step 6: Add Fades to the Start and End of the Clip

Incorporate smooth fades at the beginning and end of your audio clip to create a polished, professional sound.

Most audiogram creation tools, like Headliner, Wavve, or Audiogram, provide this feature, so be sure to utilize it.

This will ensure that your clip starts and ends smoothly, providing a better listening experience for your audience.

Step 7: Export Your Audiogram and Publish It

Once you're satisfied with your audiogram, export it in a format suitable for your chosen social media platform--such as MP4 for video or GIF for shorter, looping animations.

Finally, publish it on your social media accounts, making sure to include a captivating caption, relevant hashtags, and a link to the full episode for interested listeners to easily access.

By following these steps and using the appropriate tools, you'll be well on your way to creating attention-grabbing audiograms that showcase the best of your podcast and help you make a lasting impression on social media.

Podcast Audiogram Creation Tools

Creating an audiogram might sound daunting, but with these handy tools, you'll be a pro in no time:

Podcast.co

audiogram podcasts

Podcast.co's Audiogram Wizard is a user-friendly tool that lets you easily create visually appealing audiograms, complete with various waveforms, background images, and text options.

Headliner

Podcast audio file for entire podcast episode to create audiograms using audio waveforms or static images and an audio visual for instagram stories

Headliner is a popular choice among podcasters. With its range of customization options and the ability to add captions, Headliner makes it a breeze to create engaging audiograms.

Wavve

podcast strategy

Wavve is another great option for creating audiograms. With its straightforward interface and customizable templates, you'll be churning out professional-looking audiograms in no time.

In Conclusion

Creating podcast audiograms is a game-changer for promoting your podcast on social media.

With an increasingly crowded podcasting space, it's essential to find innovative ways to stand out and capture the attention of potential listeners.

By following the five easy steps we've outlined above and making use of the powerful tools we've recommended, you'll be well on your way to making your podcast a social media sensation.

As you share your engaging content with the world, you'll not only increase your podcast's visibility but also create a community of loyal listeners who eagerly await each new episode.

Marcelo Headshot

About the author

Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level.

He also helps readers find the perfect tools to earn online income at BestTech2EarnOnline.com.

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