Podcast Networks: Everything You Need to Know Before Joining

If you're a podcaster pondering whether you should join a podcast network or go it alone to grow your audience, you've come to the right place.

In this article, we'll delve deep into the realm of podcast networks, breaking down everything you need to know to make an informed decision.

We'll discuss the ins and outs of podcast networks, including their advantages and disadvantages, how to join one, and the minimum requirements for membership.

We'll also explore different types of podcast networks, list the top networks in the English-speaking world, and cover crucial factors you'll need to consider before taking the leap.

By the end of this post, you'll have the knowledge you need to determine if joining a podcast network is the right move for your show or not.

You'll be able to navigate the landscape of podcast networks with confidence, knowing you're making the best possible choice for your show's future.

Without further ado, let's dive in!

What is a Podcast Network?

A podcast network is made out of a group of podcasts that are produced, distributed, and promoted under a single umbrella organization.

These networks bring together various podcasts, often with similar themes or target audiences, to create a cohesive listening experience for their listeners.

By consolidating resources and streamlining various aspects of podcasting, networks can offer a wide range of benefits to their members.

Podcast networks typically offer an array of services to their podcasters, which can include advertising, production support, promotional opportunities, and even technical assistance.

By joining a podcast network, you can tap into a larger pool of resources and expertise, making it easier for you to grow your audience, generate revenue, and connect with like-minded creators.

In turn, the network benefits from the collective strength of its member podcasts, attracting more listeners, advertisers, and sponsors.

While some podcast networks focus on a particular niche or genre, others cater to a broader range of interests, providing listeners with diverse content to explore.

Some networks operate as independent entities, while others are subsidiaries of larger media companies. This variety allows you to choose a network that best aligns with your show's goals and values.

How Do Podcast Networks Operate?

Podcast networks operate in various ways, depending on their size and focus.

Here's a quick rundown of the key aspects:

• Quality: Networks usually strive to maintain a certain level of quality among their shows, which means your podcast needs to meet their standards in order to get accepted.
• Audience size: Some networks focus on reaching specific audience demographics, while others aim for mass appeal. This means the size of the audience you bring to the table might be a factor in joining a network.
• Consistency: Networks appreciate consistency, so they'll likely expect you to stick to a regular release schedule.
• Promotion: Networks help promote your podcast through various channels, such as social media, newsletters, and cross-promotions with other shows in the network.
• Production support: Many networks offer production support, including editing, sound design, and help with recording equipment.
• Advertising support: Networks often handle advertising for you, meaning they'll find sponsors for your show and manage all ad placements.
• Revenue sharing: In exchange for their services, networks usually take a cut of your advertising revenue.

Are There Minimum Requirements to Join a Podcast Network?

While specific requirements vary from network to network, some common factors they might consider include:

Quality of your content

Podcast networks are interested in showcasing well-produced, engaging content that reflects positively on their brand.

High-quality content not only attracts listeners but also advertisers, sponsors, and potential collaborators.

As a result, networks may evaluate the production values, storytelling, and overall professionalism of your podcast to ensure it meets their standards.

Size and engagement of your audience

Many podcast networks are keen on bringing in shows that already have a dedicated listener base. A strong following demonstrates that your podcast resonates with an audience and has potential for growth.

Engagement, such as listener reviews, social media interactions, and downloads, is another crucial factor.

Podcasts with high audience engagement are more likely to succeed within a network, as they demonstrate an active and invested listener community.

Consistency of your release schedule

A regular release schedule is essential for maintaining listener interest and growing your audience.

Podcast networks often prioritize shows that demonstrate consistency in their episode releases, as it indicates a commitment to the podcast and a level of professionalism.

A sporadic release schedule, on the other hand, can make it challenging for networks to promote your show effectively and may deter potential listeners.

Relevance to the network's theme or focus

Many podcast networks have a specific theme or focus, catering to particular niches or interests.

When evaluating potential members, these networks will consider how well your podcast aligns with their overall vision and content offerings.

Joining a network that shares your podcast's focus or target audience can lead to increased exposure, collaboration opportunities, and a more seamless integration into their existing lineup.

Different Types of Podcast Networks

The podcasting landscape is vast and diverse, with a plethora of podcast networks available to suit different needs and interests.

Understanding the various types of networks can help you find the best fit for your show.

Here's an overview of some common types of podcast networks:

General interest

General interest podcast networks feature a broad range of podcasts covering various topics, appealing to a wide audience.

These networks aim to provide something for everyone, and joining one can expose your show to a diverse listener base.

Examples of general interest networks include Wondery and Earwolf.

Niche networks

Niche networks focus on specific interests, industries, or genres, such as technology, health, sports, or true crime.

By catering to a targeted audience, these networks can provide specialized support, promotion, and collaboration opportunities within your niche.

Examples of niche networks include Gimlet Media and Maximum Fun.

Branded podcast networks

Branded podcast networks are associated with a specific company, brand, or organization. Podcasts within these networks often align with the brand's values, target audience, or marketing objectives.

Joining a branded network can provide unique promotional opportunities and resources but may also require adherence to specific guidelines or messaging.

Examples of branded networks include the TED Podcast Network and the Slate Podcast Network.

Aggregator podcast networks

Aggregator podcast networks curate content from various sources, often partnering with independent creators to boost their visibility and reach.

These networks can provide increased exposure for your show without the need to commit to a specific network or relinquish creative control.

Examples of aggregator networks include Stitcher and TuneIn.

Independent podcast networks

Independent podcast networks typically operate on a smaller scale and without corporate backing. This independence often allows for greater creative freedom, flexibility, and more personalized level of support and collaboration.

Joining an independent network can be an excellent option for podcasters seeking a close-knit community and less restrictive environment.

Examples of independent networks include Radiotopia and All Things Comedy.

Advantages of Joining a Podcast Network

Joining a podcast network can offer some solid benefits, such as:

• Increased visibility: Being part of a network helps you reach new audiences through cross-promotion and increased credibility
• Monetization opportunities: Networks often have established relationships with advertisers, making it easier for you to generate revenue from your podcast
• Production support: Many networks offer production assistance, helping you improve the quality of your podcast and potentially saving you time and effort
• Access to a community of top-notch creators: Joining a network connects you with established podcasters who share your interests and can offer advice, collaboration, or moral support

Disadvantages of Joining a Podcast Network

Of course, there are also some potential downsides to joining a podcast network, including:

• Limited creative control: Some networks may have specific content guidelines or expectations that could limit your creative freedom
• Revenue-sharing agreements: Networks usually take a cut of your advertising revenue, which means you may not keep all the earnings from your podcast
• Network instability: Networks, especially smaller or independent ones, can sometimes face financial challenges or even shut down, leaving you to navigate the fallout

Top 25 podcast networks in the English world

Here's a list of 25 popular podcast networks in the English-speaking world. Be sure to explore each one to see if they're a good fit for your show:

• Gimlet Media: High-quality storytelling, engaging narratives across various genres.
• SXM Media: Diverse content offerings, from sports and music to comedy.
• PodcastOne: Celebrity-hosted podcasts, sports, news, pop culture, and more.
• Spotify: Expansive podcast library, discover new favorites and exclusive shows.
• iHeartRadio: Popular radio shows adapted as podcasts, wide-ranging topics.
• The New York Times: In-depth journalism, insightful storytelling, and timely topics.
• Audacy: News, sports, entertainment, and exclusive podcast content.
• Crooked Media: Progressive podcasts, insightful political discussions, and social justice advocacy.
• Audiboom: Platform for podcast hosting, monetization, and distribution.
• Cumulus Podcast Network: Diverse shows covering news, entertainment, and lifestyle.
• PRX: Public radio's innovative content, storytelling, and audio experiences.
• Wondery: Immersive, binge-worthy podcasts covering true crime and storytelling.
• BBC Sounds: British perspective on news, culture, and storytelling.
• This American Life: Award-winning stories reflecting American culture and society.
• All Things Comedy: Comedian-driven network, showcasing humor and wit.
• Kast media: Engaging conversations, exploring culture, politics, and society.
• NPR: National Public Radio, credible news source, in-depth storytelling.
• WNYC Studios: New York-based, thought-provoking audio content and storytelling.
• NBC: News, politics, and entertainment from a trusted media source.
• Radiotopia: Creator-driven network, innovative storytelling, and diverse voices.
• Earwolf: Comedy-focused podcasts, hilarious interviews, and improv sketches.
• The Incomparable: Pop culture celebration, engaging discussions on TV, movies, and books.
• TWiT: Technology-focused podcasts, latest trends, and expert insights.
• American Public Media: Public radio content, education, and cultural programming.
• Cadence13: High-quality audio storytelling, partnerships with top creators.

Factors to Consider Before Joining a Podcast Network

Before you take the plunge, here are some essential factors to consider:

• Podcast goals: Think about your long-term goals for your podcast and whether joining a network aligns with those objectives
• Ownership and control: Be sure to understand what rights you retain over your content and any limitations on creative control
• Revenue sharing and monetization: Consider the financial implications of joining a network, including any revenue-sharing agreements and potential monetization opportunities
• Branding and promotion: Evaluate how the network will promote your podcast and whether their branding aligns with your show's image
• Restrictions and obligations: Understand any contractual obligations or restrictions you'll face as part of the network, such as release schedules and content guidelines
• Contract terms and length: Review the terms of any contract, including the length of the agreement and any provisions for renewal or termination

In Conclusion

Joining a podcast network can provide numerous benefits like increased visibility, monetization opportunities, production support, and access to a community of fellow creators.

However, it's crucial not to overlook the potential disadvantages such as limited creative control, revenue-sharing agreements, and network instability.

Before making any decision, don't forget to research your candidate networks thoroughly, evaluating their promotional strategies, branding, contract terms, and any restrictions or obligations they may impose.

We hope this article has provided you with valuable insights and a solid foundation as you navigate the world of podcasting networks.

Good luck on your podcaster journey!