2024 Jasper AI Review: The Great (and The Not So Great)

Jasper AI is a powerful content generation tool that businesses of all sizes can use to improve their sales and marketing communications, including blog writing, product descriptions, ad content, headline creation, cold emails, social media content, and much more.

This tool has been steadily gaining steam due to its ability to use natural language processing technology to interpret written briefs provided by the operator and use them to generate relevant content--just like a writer would--except that it can do so in real time for pennies on the dollar.

Now, this output still needs to be edited before publishing, but Jasper AI can easily cut down the content ideation process by half or more, allowing you to generate first drafts with lighting speed.

In this blog post, we’ll review the great (and not-so-great) aspects of Jasper AI to see if it can fit your needs in 2024.

First, The Bottom Line

Jasper AI Pros

• Quick learning curve, you can become productive in minutes
• Easy to use interface
• AI Templates available for dozens of content-creation use cases, including blogs, ads, social media posts, and much more
• Supports over 25 languages
• SurferSEO integration for SEO-driven content marketing
• Long-form content creation (1,500+ word articles and documents)
• Command mode available for complex user inputs (e.g. content briefs)
• GPT3-Chat like interface with unlimited use
• AI art generator (see examples throughout article)

Jasper AI Cons

• Accuracy limited to 70% for facts and figures, so things like names, places, dates, formulas, etc. must be independently fact-checked before publication!
• The user interface, while simple to use, looks a bit dated and could use a more modern treatment
• If you’re on a budget, you need to be careful not to get too trigger-happy since this is a metered tool. Otherwise, your monthly costs can get out of control really fast.

How Does Jasper Work?

Jasper AI works by using natural language processing algorithms and neural network training to understand phrases that a user inputs into their interface. From there, it can analyze the context of the phrase to generate related content in real-time.

This content can be used for a variety of purposes, such as generating marketing materials, creating Facebook and Google ad copy, writing draft proposals, composing cold emails and even storytelling.

Here’s an example where Jasper is instructed to create the text for an ad about a vegan dog treat:

Not bad for an instantaneous first draft.

Jasper also has other helpful features, such as the ability to create original images that are related to the content it generates. This feature comes in handy when you want to quickly create visuals for your website or social media accounts.

Here’s an example of an AI image generated with the following specifications: Diagrams of modern rocket engines in DaVinci notebooks:

As you can see, the sky's the limit when it comes to possibilities.

Who Is Jasper AI Good For?

Jasper AI is best suited for businesses of all sizes who are looking to improve their content writing and content marketing efforts. It can be used by anyone, from bloggers to content managers to marketers to customer service staff.

For example, Jasper AI can be used for content ideation and drafting of long-form blog posts, creation of text for marketing collateral and even to draft customer service emails.

While it’s not a replacement for human writers, it can quickly generate first drafts with relevant content in a fraction of the time it would take to write them from scratch.

User Interface

Jasper’s user interface is very intuitive and requires minimal instructions from users. All input fields come with useful placeholder text to guide you--here’s an example of an AI template used to create Amazon product features:

Jasper's AI Templates

In fact, Jasper’s AI templates make up the foundation of the tool. They can be used to generate content for a large number of practical use cases, and they’re constantly adding new ones:

Here are the main template categories:

• Blog creation, including blog topics, introduction, blog outline and conclusion

• Marketing frameworks, including AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution) and BAB (Before, After, Bridge)

• Ad copy, including Google Ads and Facebook Ads

• Amazon products, including product description and features

• Quora answers

• Poll questions and multiple-choice answers

• Real estate listings

• Pinterest pin title and description

• SEO content, including meta titles and meta descriptions for blog posts and web pages

• Press releases, including title and introduction

• Tik Tok video captions

• YouTube content, including titles, video description, video script outline and script hook and introduction

• Plus a lot more…

User Modes

Jasper has four main user modes for generating content:

Power Mode

In this mode you get access to all AI templates from within a Google Docs-like text editor. You can use this mode to create blog posts or any other type of long-form document.

SEO Mode

In this mode you can use Jasper’s integration with SurferSEO (separate account required) to create SEO-optimized blog posts using Surfer’s advanced search-engine optimization features.

Chat Mode

This is the latest Jasper feature, where you get unlimited access to a GPT3 Chat-like interface (using the same underlying technology). Here’s an example:

Command Mode

In this mode you can provide Jasper with specific requirements, like: “create the outline for a blog post about the latest sewing machine technology”

Plagiarism Checker

Once you create new content with Jasper and want 100% peace of mind, you can run their plagiarism checker to make sure your content is not found elsewhere on search engines.

This optional feature is powered by Copyscape, the most popular plagiarism detection system on the market, and carries an additional cost (as of publication, this service is priced at $0.03 for the first 200 words and $0.01 for each additional 100 words.)

Grammarly

On-the-fly spelling and grammar checking is also built-in to Jasper AI through integration with Grammarly (at no additional cost to users.)

Recipes

Another useful Jarvis feature is AI recipes, where you can bundle a sequence of commands to create a recipe for content creation. For example, here’s a Jasper recipe for a facebook ad:

I went ahead and entered Yum as the product name and “vegan dog treats” as the product description and Jasper generated the following Facebook Ad:

AI Art

For an additional monthly fee, Jasper can create 100% original art on demand, to use for your blog articles, social media posts, webpages and more.

All you have to do is to create a detailed description of what you want and the tool does the rest. The more detailed your instructions, the more detailed the resulting image will be. Here’s an example from their website:

Instructions: “The last business man on earth and the rest of the world has turned into an apocalyptic socialist society set in the future, insanely detailed and intricate, unreal engine, 8k, art style dark souls, hyper-maximalist, 3d render, pencil sketch, dark, high resolution”

AI-Generated image (specifications created by Evan Arancibia):

As you can see, this feature is quite impressive. However, for now Jasper makes all images part of the Creative Commons license, so you can use them at will but don’t own them for copyright purposes (incidentally, you do own the copyright to any text you generate with Jasper.)

Plans & Pricing

Starter

The Starter plan starts at $29/month but only gives you access to the AI templates, so no command mode, no text editor, no long-form content generation, no SEO mode, no Jasper Chat, no Jasper recipes, and you only get email support.

Boss Mode

Boss mode starts at $59/month and it includes all of the above plus live chat support, but it’s limited to 5 users. This plan is ideal for solopreneurs and small organizations.

Business

For larger organizations with more than 5 users, the Business plan offers all the features found in Boss Mode plus personalized onboarding and training and a dedicated account manager. Pricing is by quotation only.

Jasper Alternatives

Is Jasper AI the only game in town? Far from it!

Below are some of the most popular Jasper competitors:

• GrowthBar
• Writesonic
• Article Forge
• Rytr
• Writer
• Copysmith
• Wordtune
• AI-Writer
• NeuralText
• Sassbook

Frequently Asked Questions

Is there a free trial available?

Yes. Jasper AI offers a free 5-day trial, so you can test out the platform before committing to a subscription.

How accurate is Jasper AI

I’d say about 70% accurate for facts and figures, which means you have to fact check every single date, name, place, figure, etc. because if you’re not familiar with the subject matter, you have no way of knowing whether the data falls in the 70% or the 30%. 

Is Jasper AI plagiarism free?

Yes, because it generates its own words and doesn't “lift” text from any source.

However, many users copy and paste text from other sites as seed content and then they forget to remove it. So, if you use this technique, then make sure to use a plagiarism tool to scan your text before you publish it.

Is Jasper AI easy to use?

Very much so--the interface is very user-friendly and intuitive. To make it easy to get up and running quickly, Jasper offers sample placeholder text for every input field plus makes short videos available for the most intricate use cases.

What kind of support does Jasper AI offer?

Jasper AI offers email support for their entry level plan, chat support (Monday-Friday during office hours only) for their popular Boss Mode plan and a dedicated customer support rep for their Business plan. They don’t currently offer 24/7 support.

In Conclusion

Although Jasper AI may have some drawbacks as this technology is still in its infancy, it’s a great tool for digital marketers who want to increase their productivity and generate more content faster without breaking the bank.

Jasper’s AI templates allow you to ideate content quickly and with minimal input, and its command mode offers granular control over the AI output.

Whether you’re a solopreneur looking for a way to dramatically increase your blog content creation output without hiring an army of writers, or a large organization with complex marketing needs, Jasper AI has something for everyone.

So why not give it a try? Sign up for the 5-day free trial and take it for a spin!