How Do You Find Profitable Keywords With Low Competition? Expert Guide

Traffic Generation


Marcelo Beilin  (Updated Sep 8, 2023 )

Keywords. They're not just words; they're your online marketing beacon, a lighthouse guiding your target audience from the vast ocean of the internet to the welcoming shores of your website.

But here's the thing — you're not the only lighthouse in this ocean. Competition is fierce, and the struggle to stand out is real.

But don't worry, we're not about to enter a futile shouting contest. There's a strategy, a smarter way to be seen and heard. That's where profitable low competition keywords come into play.

These are the golden nuggets, the magic words that your target audience is typing into their search bars but aren't as exploited by the competition. The perfect balance of visibility, competitiveness, and monetization.

They allow you to draw traffic, increase your online presence but without locking horns with the heavyweights in your niche.

Sounds enticing, doesn't it? But here's the million-dollar question — how do you find these profitable, low competition keywords?

In this article we're going to dive deep into the world of keywords and unearth the secrets to finding those profitable, low competition gems.

Let's get started!

Disclosure: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my Affiliate Disclosure). 

The Importance of Low Competition Keywords

The Importance of Low Competition Keywords

On the surface, high traffic keywords might seem like the golden ticket. They promise a flood of visitors, making them quite appealing.

But here's the catch — they're also the ones most sought after by big, established brands. They've got a tight grip on these keywords, a virtual fortress of high-quality content, backlinks, and years of established online presence.

For a small or medium-sized business, breaking into these fortresses can be a Herculean task. It's like being a new kid trying to get noticed in a school full of prodigies.

That's where low competition keywords come into play. These are your niches, your hidden corners of the internet where the competition isn't quite as fierce.

These keywords might not have the high search volumes of their more popular counterparts, but what they lack in traffic, they make up for in accessibility.

Using low competition keywords is like choosing to swim in a smaller, quieter pool rather than the ocean.

Sure, the ocean might have more potential visitors, but it's also full of sharks. In the smaller pool, you have a much better chance of making a splash and getting noticed.

But don't be fooled into thinking that less competition means these keywords are less valuable. On the contrary, because they're more specific, they often attract a more targeted, and therefore more engaged, audience.

These are the visitors who are more likely to stay on your site, explore your content, and ultimately convert into customers.

In essence, focusing on low competition keywords is a strategy of smart growth. It's about targeting the audience you can reach, not just the audience you want to reach.

By targeting less competitive keywords, you give your website the best chance of ranking higher, getting noticed, and gradually building its authority. It's a more achievable, sustainable path to success in the digital landscape.

Steps to Find Profitable Keywords with Low Competition

Navigating through the world of keywords to find those low competition gems might seem intimidating at first, but with a systematic approach and the right tools, you're more than equipped for the task.

Here's a step-by-step guide to make this journey smoother:

Step 1. Brainstorming

Think of this as the map sketching phase of your keyword treasure hunt. Start by laying out topics that are relevant to your business. These should be broad categories that reflect the different aspects of your products or services.

Now, let's get a little more personal. Imagine your target audience - what are their needs? Their concerns? Their desires? Try to understand their perspective. What would they type into a search engine when they're looking for the products or services you offer?

Consider their pain points, their interests, their demographics. These elements can all inform your keyword selection.

Don't be afraid to involve others in this brainstorming process. Your team, your existing customers, even your friends and family, can provide new insights and ideas. You want to explore as many angles as possible at this stage.

Step 2. Using Keyword Research Tools

Once you have your list of topics and potential keywords, it's time to bring in some technological assistance. Keyword research tools, like Ahrefs, SEMrush, Moz, or Google's own Keyword Planner, are invaluable allies in your quest.

Enter your topics or preliminary keywords into these tools and let them work their magic. They'll churn out a variety of keyword suggestions related to your inputs.

And they won't just provide you with a list of words; they'll offer invaluable data about each keyword, including its search volume and competition level.

Step 3. Analyzing Keyword Metrics

Now, it's time to play detective. You've got a list of potential keywords, but you need to figure out which ones are truly valuable. That's where keyword metrics come into play.

Two key metrics to focus on are search volume and keyword difficulty (also known as competition). Search volume represents the number of times a specific keyword is searched over a given period.

A higher search volume means the keyword is popular, but it could also mean that the competition for ranking is intense.

Keyword difficulty, on the other hand, gives you an idea of how hard it would be to rank for a specific keyword. This metric considers factors like the number and quality of other sites currently ranking for that keyword.

A lower score means less competition, which could open the door for your site to swoop in and secure a high ranking.

The sweet spot you're looking for is a keyword with a decent search volume (enough to guarantee visibility) but a relatively low keyword difficulty (to ensure you're not battling against insurmountable odds).

Step 4. Evaluate the Competition

Evaluate the Competition

So you've found a keyword with promising metrics. Excellent! But there's one more step before you can declare it a winner — assessing the competition.

Type your potential keyword into a search engine and analyze the results. Who are you up against? If the first page is packed with high-authority sites, major corporations, or specialized websites that have the niche cornered, you might want to reconsider.

Does the content that's ranking align with the searcher's intent? Remember, Google is in the business of providing the most relevant results to its users. If the existing top-ranking pages serve the user's intent perfectly, it may be challenging to break in.

By evaluating the competition, you ensure you're not venturing into a battle that's too tough to win. Instead, you're finding your own space, where you can shine and attract the audience you desire.

The journey to find profitable, low competition keywords might require some time and effort, but trust me, the payoff is worth it. It's like sowing seeds — a little patience and care can result in a thriving garden that'll yield fruitful results.

And remember, the world of keywords isn't set in stone. It's a dynamic, ever-changing landscape that mirrors the evolving interests and needs of internet users. So, make it a habit to regularly revisit your keyword strategy, update your list, and keep your content fresh and relevant.

Step 5. Monitor and Adjust Your Strategy

Alright, so you've done your homework, found your keywords, and integrated them into your content. Time to sit back and relax, right? Well, not quite. Like any good strategy, your keyword approach needs to be monitored, analyzed, and adjusted over time.

Keep an eye on your analytics. Are your chosen keywords bringing in traffic? Are visitors staying on your site, exploring your content, or bouncing right off?

These insights can offer valuable clues about whether your keywords are hitting the mark or whether you need to tweak your strategy.

And don't forget, the online world is a living, breathing entity that's always changing. New trends emerge, customer interests shift, and search engine algorithms get updated.

That's why it's crucial to stay agile, keep learning, and adapt your approach as needed. This way, you'll ensure your content continues to resonate with your audience and serve its purpose in the ever-evolving digital landscape.

Tips for Success in Keyword Strategy

Having chosen your keywords, the next step is ensuring they're implemented effectively. A well-planned strategy and some best practices can greatly enhance the power of your keywords. Let's delve into seven tips for achieving this:

Embrace Long-Tail Keywords

While single-word keywords can be attractive due to their high search volume, they're often highly competitive and less specific.

Instead, focus on long-tail keywords - these are phrases of three or more words that are specific to your product or service.

These keywords tend to attract a more targeted audience and often have less competition. They're like your niche in the bustling marketplace of the internet.

Prioritize Quality Content

Keywords aren't just about stuffing as many relevant words into your content as possible. They need to be integrated seamlessly into high-quality, useful content that serves your audience's needs.

Prioritize creating content that is valuable, engaging, and informative. Remember, the ultimate goal is not just to attract visitors, but to keep them coming back.

Context Matters

Make sure your keywords make sense in the context of your content. They should flow naturally within the text and not seem forced or out of place.

Google's algorithms are smarter than ever and prioritize content that is relevant and beneficial to the reader.

Be Consistent

Consistency in using your keywords across various pieces of content can reinforce your message and improve your SEO performance.

Include your chosen keywords in your blog posts, product descriptions, meta tags, and even your social media posts to strengthen your online presence.

Regularly Update Your Keyword List

The internet is a dynamic place, and what works today might not work tomorrow. Regularly review your keyword strategy and update your list as needed.

Stay on top of industry trends and shifts in your audience's behavior to ensure your keywords remain relevant.

Optimize Your Site Structure

Your website's structure can play a critical role in your SEO success. Make sure your site is user-friendly, with intuitive navigation and a clear hierarchy.

Include your keywords in your URL structure, header tags, and meta descriptions for maximum impact.

Patience is Key

Remember, SEO is a marathon, not a sprint. It takes time for your keyword strategy to bear fruit. So, don't be disheartened if you don't see immediate results.

Stay the course, monitor your performance, and tweak your strategy as needed. Your persistence will pay off in the long run.

With these tips in your arsenal, you're well-equipped to embark on your keyword journey. Remember, a successful keyword strategy is all about understanding your audience, delivering valuable content, and continuously evolving with the digital landscape.

In Conclusion

And there you have it, the winding road to discovering profitable, low competition keywords. Sure, it's a bit of a journey, and yes, it might feel like you're climbing a hill at times.

But once you're at the top and the view of increased traffic and higher visibility unfolds before you, you'll see it's been worth every step.

Now remember, SEO isn't a one-and-done deal. It's more like tending a garden. You've planted your seeds — your low competition keywords — but now comes the nurturing part.

You have to regularly monitor your keywords, check if they're driving traffic, see how they're ranking, and adjust your strategy accordingly.

Keep refining, keep tweaking, keep learning. The landscape of SEO is as dynamic as it gets. New trends, new algorithms, new competitors pop up every day.

But now, you're not just a player; you're a strategist, armed with the knowledge and tools to adapt and succeed!

Marcelo Headshot

About the author

Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level.

He also helps readers find the perfect tools to earn online income at

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