In the post-pandemic era, online search rules the world of commerce. Whether potential customers are reading online reviews for your product, or search for the product itself, most purchasing decisions will rely on the strength of your product descriptions (both copy and SEO).
So there are two sides to this coin: On the one hand, you need a description that's compelling for the human eyes that’ll be reading it, and on the other you need to have the right keywords for search engines to find you.
The best product description in the world will be invisible to people if search engines don’t rank it high in search results. And this is where AI product description generators come to the rescue.
In this article, you’ll learn everything you ever wanted to know about product description generators, including how they work, how to use them, and how to select the best one for your needs and that of your eCommerce business.
Disclosure: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my Affiliate Disclosure).
How Do Product Description Generators Work?
AI product description generators use advanced machine-learning algorithms and natural language processing to emulate the writing quality of a professional copywriter.
This is achieved by training the AI with millions of pages of professional copy to identify those patterns that have high conversion rates.
The software then automatically writes high-quality search-engine optimized product descriptions for eCommerce sites based on your inputs, such as a basic product description and a list of features.
These tools can be a good alternative to outsourced copywriting, especially for businesses that need large amounts of specialized, detailed, and unique descriptions. They also reduce your workload, saving you time and money.
What Are the Top 10 Product Description Generators?
While there’s a wide range of product description generators out in the wild, they are not all created equal. So, to save you time and frustration, we’ve compiled a list of the top ten generators to cut down on your research:
1. Hypotenuse AI
Hypotenuse leverages advanced AI technology to craft compelling descriptions for e-commerce products and better yet, it connects directly into your eCommerce site allowing you to streamline your product publishing process.
The platform uses deep learning algorithms to analyze product data and generate descriptions that accurately reflect the unique features and benefits of each product.
In addition to generating product description copy on demand, Hypotenuse allows you to create multiple variations automatically by using your feature list, product images and SEO keywords so that you can A/B test for conversions.
2. Ginnie AI
Ginnie combines natural language processing and machine learning to create high-quality AI generated product descriptions. This platform helps e-commerce businesses to write compelling product descriptions that are both informative, engaging, and SEO optimized.
One of Ginnie AI’s most valuable features is the option to submit brand guidelines, ensuring that your product descriptions align with your company's voice and tone, as if they were created by your own in-house copywriter.
Ginnie is available as a standalone tool and also in the Shopify App Store.
3. HotShp
HotShp is a comprehensive product description generator that helps e-commerce businesses to create descriptive, compelling, and SEO-friendly product descriptions.
Unlike all other platforms on this list, HotShp uses human copywriters to create your product descriptions (typical turnaround is a couple of hours for a single product description.)
A key advantage for Hotshp is that you can specify tone of voice and style guidelines to ensure the product description copy aligns with your brand, with the knowledge that this information will be read and interpreted by actual copywriters.
4. Descrii
Descrii leverages the latest AI technology to craft high-quality product descriptions for better SEO, increased visibility, or higher conversions.
A major selling point of Descrii is its full integration into the Shopify ecosystem (look for the Descrii app in the Shopify App Store.) Their bulk product description feature is very useful if you have a large inventory of products.
5. Adzis
Adzis also harnesses the power of AI to create high-quality product descriptions. This platform features an intuitive interface and advanced algorithms that analyze product data to generate descriptions that accurately reflect the unique features and benefits of each product.
As a valuable add-on feature, Adzis offers a hassle-free solution with their done-for-you service. Simply send them your entire product catalog via email and they'll handle the rest.
Their team of experts will determine the most effective keywords and strategies to achieve the best results for your products.
6. Dukaan.io
Dukaan is an easy-to-use product description generator that helps ecommerce businesses create professional and accurate product descriptions with ease.
The platform uses AI algorithms to analyze product data and generate descriptions that are optimized for both search engines and shoppers, ensuring that your products are accurately represented online.
7. Smart Copy
Smart Copy is a user-friendly product description generator that combines AI technology and natural language processing to create compelling product descriptions in seconds, and best of all, they offer a free product description generator (although it’s limited to just 5 descriptions per day.)
Smart Copy allows you to input your brand's information to generate copy that aligns closely with your voice, writing product descriptions that sound as if you wrote them yourself.
8. Jasper AI
Although Jasper is not a dedicated product description generator, it’s a market leader in advanced AI writing technology and does offer this feature as part of a much larger feature set.
In fact, Jasper can not only help your eCommerce site with compelling product descriptions, but it can also help you create ad copy, marketing emails and even entire blog posts.
9. Writesonic
Writesonic is another general AI writing assistant that, like Jasper, can help you easily create product descriptions plus a large number of other use cases.
All in all, Writesonic offers over 80 unique AI templates for every possible content need under the sun, and is always adding new use cases.
10. Rytr
Finally, Rytr is the third all-in-one AI writing assistant that also happens to include a solid product description generator that can create SEO-friendly descriptions at the push of a button.
Now, since it’s not a dedicated product description generator, it's not optimized for seamless integration with eCommerce hosting sites, like Shopify, but the quality of the copy is as good as any of the more specialized competitors.
Frequently Asked Questions
What Should Product Descriptions Include?
A good product description should focus on your customer's needs and provide them with a clear idea of how the product will benefit them. It should also describe the unique benefits of your product and how it’s better than your competitors’.
At a minimum, you should consider including the following information:
Your product name
A brief product blurb
Your product's key features and benefits
Your product’s size, weight, and dimensions
Any color options (if applicable)
Basic manufacturer information
Whether you provide more or less information will depend on the expectations of your industry and your target audience.
How Long Should Product Descriptions Be?
The length of your product descriptions once again vary depending on your target audience and your industry.
A small description with a technical focus might be more effective for an electronics company, while longer product descriptions are appropriate for products that have complex features.
The length of a product description will vary depending on the product, but as a general rule, it should be between 50-200 words.
Tips for Creating an Effective Product Description
When creating a product description, there are a few things to keep in mind:
Try to keep it brief and to the point: Your product description should be easy to read and understand. It should include the most important information about your product in a concise and straightforward manner.
Make use of descriptive language: The language used in your product description should naturally be descriptive but also evocative. Use words that help customers imagine your product and understand how it will solve their problem or enhance their lives.
Highlight your product’s benefits, not just its features: While it's important to list the features of your product, the description should focus on how those features will benefit your customer. In other words, don’t just make it about your product — make it about them as well!
Always include images: Your product descriptions should always include multiple images to help your customers get a better understanding of the product (e.g. using shots from different angles.) Images can help highlight important features and show your product in use.
Finally, optimize for search engines: To ensure that your product descriptions are easily discoverable, it's important to optimize them for search engines. This means using keywords that are relevant to your product and including them in the description.
In Conclusion
AI product description generators offer eCommerce businesses an efficient and cost-effective solution for creating high-quality product descriptions at scale and without breaking the bank hiring expensive copywriters.
With advanced algorithms and natural language processing, these tools can help you save time and resources while producing engaging, SEO-optimized, and keyword-rich content for your products.
From Hypotenuse AI to Rytr, the top 10 product description generators listed above offer a variety of features and benefits to help you streamline your eCommerce marketing efforts and drive sales.
Whether you're looking for an all-in-one solution or a platform that integrates with your eCommerce site, there is a product description generator tool in this article that’s sure to meet your needs.
