In this article you’ll find the 15 best internal link building tools on the <\/strong>market, fully ranked and reviewed<\/strong> plus recommendations to find out which one is best suited to your needs.<\/p>\n
But first, here are our editor’s top 10 internal link building tools:<\/p>\n
Jump to Review<\/span><\/strong> <\/a><\/p>\n
Internal Link Juicer<\/a><\/p>\n
Jump to Review<\/span><\/strong> <\/a><\/p>\n
Jump to Review<\/span><\/strong> <\/a><\/p>\n
Disclosure<\/span><\/strong>: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my <\/span><\/em>Affiliate Disclosure<\/span><\/em><\/a>). <\/span><\/em><\/p>\n
One of the most prominent signals search engines use to rank results is the number of external links from good quality sites that point to your pages. This is a widely known SEO fact<\/a>.<\/p>\n
Every time a site with high domain authority external links to one of your pages, your site\u2019s domain score goes up helping you rank higher, which increases your overall traffic<\/a>. <\/p>\n
The problem is, creating internal links manually is an extremely tedious and slow process.<\/p>\n
Basically, for every new blog post<\/a> you put out, you\u2019ll have to go through your older posts and place anchor internal links pointing to the newer one.<\/p>\n
Best Overall:<\/strong><\/p>\n
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Product Summary<\/p>\n
Product Summary<\/span><\/strong><\/p>\n
Ideal for:<\/span><\/span> <\/span><\/strong>Managing site-wide internal linking<\/span><\/span><\/span><\/p>\n
Incentives:<\/span><\/span> <\/span><\/strong>Multi-site discount<\/span><\/p>\n
Best Feature:<\/span> Full integration with WordPress dashboard<\/span><\/span><\/p>\n
Ideal for:<\/span><\/strong> Managing site-wide internal linking<\/span><\/p>\n
Incentives:<\/span><\/strong> Multi-site discount<\/span><\/span><\/p>\n
Best Feature:<\/span><\/strong> Full integration with WordPress dashboard<\/span><\/span><\/p>\n
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Key Decision-Making Factors<\/p>\n
Key Decision<\/span>-Making Factor<\/span><\/span><\/span>s<\/span><\/span><\/strong><\/p>\n
Pricing<\/span><\/p>\n
Ease of use<\/p>\n
Feature set<\/span><\/span><\/p>\n
Support<\/span><\/p>\n
9.5<\/span><\/p>\n
9.8<\/span><\/p>\n
9.9<\/span><\/p>\n
9.6<\/span><\/p>\n
Overall<\/span><\/span> Score<\/span><\/p>\n
9.7<\/span><\/p>\n
Pricing<\/span><\/strong><\/p>\n
Ease of use<\/span><\/strong><\/p>\n
Feature set<\/span><\/span><\/strong><\/p>\n
Support<\/span><\/strong><\/p>\n
9.5<\/span><\/span><\/p>\n
9.8<\/span><\/p>\n
9.9<\/span><\/p>\n
9.6<\/span><\/p>\n
Overall<\/span><\/span> Score<\/span><\/strong><\/p>\n
9.7<\/span><\/strong><\/p>\n
Internal link building plugins are relatively new and therefore not too numerous, but over the last couple of years, Link Whisper<\/a> has begun to get noticed.<\/p>\n
Internal Linking Report<\/span><\/p>\n
For example, if you have a post with a passage that mentions \u201cSEO best practices\u201d Link Whisper<\/a> will then point you to any other posts that are related but that are not being linked to.<\/p>\n
Another great Link Whisper<\/a> feature is \u201corphan\u201d posts, i.e. posts that have no incoming or outgoing internal links. Once you zero in on one of these posts, the plugin will then make suggestions showing you the anchor text to add to other posts in order to create the missing internal links.<\/p>\n
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Finally, and perhaps my favorite feature: when you finish editing a new post, if you scroll to the bottom of the post editor in WordPress you\u2019ll see Link Whisper’s<\/a> suggestions highlighting the suggested anchor text to use to link to other posts.<\/p>\n
Automated Suggestions<\/span><\/p>\n
Pricing<\/span><\/p>\n
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Link Whisper<\/a> has three license bundles:<\/p>\n
The Single Site License costs $77 renewable annually.<\/p>\n
The 3 Site License costs $177 renewable annually, at a discount of 50% per site.<\/p>\n
Finally, the 10 site license costs $167 renewable annually, at a discount of 78% per site.<\/p>\n
I’ve selected Link Whisper<\/a> as my top pick because of their perfect mix of link automation and link customization.Many internal linking tools are so automated that they end up “overlinking,” that is, creating so many connections that your site will be more bound to confuse Google than assist you in your SEO efforts.Link Whisper strikes the right balance, which makes it my favorite choice not only for my site but also for many of my clients’ websites as well.<\/p>\n
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Product Summary<\/p>\n
Product Summary<\/span><\/strong><\/p>\n
Ideal for:<\/span><\/span> <\/span><\/strong>Full internal link automation<\/span><\/span><\/span><\/p>\n
Incentives:<\/span><\/span> <\/span><\/strong>14-day money-back guarantee<\/span><\/p>\n
Best Feature:<\/span> Role-based editing<\/span><\/span><\/p>\n
Ideal for:<\/span><\/strong> Full internal link automation<\/span><\/p>\n
Incentives:<\/span><\/strong> 14-day money-back guarantee<\/span><\/span><\/p>\n
Best Feature:<\/span><\/strong> Role-based editing<\/span><\/span><\/p>\n
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Internal Link Juicer<\/a><\/span><\/strong><\/p>\n
Key Decision-Making Factors<\/p>\n
Key Decision<\/span>-Making Factor<\/span><\/span><\/span>s<\/span><\/span><\/strong><\/p>\n
Feature set<\/span><\/span><\/p>\n
Overall<\/span><\/span> Score<\/span><\/p>\n
Pricing<\/span><\/strong><\/p>\n
Ease of use<\/span><\/strong><\/p>\n
Feature set<\/span><\/span><\/strong><\/p>\n
Support<\/span><\/strong><\/p>\n
Overall<\/span><\/span> Score<\/span><\/strong><\/p>\n
Let me illustrate this feature with an example:<\/p>\n
If your blog post talks about how to choose the best web hosting for a site, a keyword you could target as an anchor keyword in Internal Link Juicer<\/a> could be \u201cchoose hosting.\u201d Now, if you select a keyword gap<\/em> of 2 words, then any mention of the following keywords will be assigned anchor internal links to your post:<\/p>\n
But \u201cchoose hosting\u201d and \u201cchoose web hosting\u201d will not result in anchor internal links because the keyword gap in this case is only 1 word.<\/p>\n
In this way, Internal Link Juicer<\/a> creates varied links with different content instead of a proliferation of exact-keyword internal links everywhere, which search engines don\u2019t like to see.<\/p>\n
Use Case Example<\/span><\/p>\n
Content Settings<\/span><\/span><\/p>\n
This is the settings panel where you can:<\/p>\n
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Link Statistics Dashboard<\/span><\/p>\n
This dashboard gives you a summary view of the top 10 incoming and outgoing internal links, plus the top 10 anchor text occurrences:<\/p>\n
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Pricing<\/span><\/p>\n
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Internal Link Juicer has a free Basic package with limited functionality and a paid Pro package that costs $69.99 annually for a single site, $149.99 annually for 5 sites, or $189.99 annually for 10 sites.<\/p>\n
Alternatively, you can pay $209.99 for a single-site lifetime license, $349.99 for a 5-site lifetime license, or $549.99 for a 10-site lifetime license.<\/p>\n
Although not as feature-rich as Link Whisper, Internal Link Juicer is a solid runner up because of their unique keyword-gap feature (explained in detail earlier.)Another useful feature is their implementation of role-based editing, where you can assign link-building duties to different WordPress user roles so that not everything needs to fall on the shoulders of your web admin.<\/p>\n
Best Budget:<\/strong><\/p>\n
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Product Summary<\/p>\n
Product Summary<\/span><\/strong><\/p>\n
Ideal for:<\/span><\/span> <\/span><\/strong>Internal link optimization<\/span><\/span><\/span><\/p>\n
Incentives:<\/span><\/span> <\/span><\/strong>Discount with annual payment<\/span><\/p>\n
Best Feature:<\/span> Link equity calculation<\/span><\/span><\/p>\n
Ideal for:<\/span><\/strong> Internal link optimization<\/span><\/p>\n
Incentives:<\/span><\/strong> Discount with annual payment<\/span><\/span><\/p>\n
Best Feature:<\/span><\/strong> Link equity calculation<\/span><\/span><\/p>\n
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Key Decision-Making Factors<\/p>\n
Key Decision<\/span>-Making Factor<\/span><\/span><\/span>s<\/span><\/span><\/strong><\/p>\n
Pricing<\/span><\/p>\n
Ease of use<\/p>\n
Feature set<\/span><\/span><\/p>\n
Support<\/span><\/p>\n
9.8<\/span><\/p>\n
8.6<\/span><\/p>\n
8.5<\/span><\/p>\n
8.1<\/span><\/p>\n
Overall<\/span><\/span> Score<\/span><\/p>\n
8.7<\/span><\/p>\n
Pricing<\/span><\/strong><\/p>\n
Ease of use<\/span><\/strong><\/p>\n
Feature set<\/span><\/span><\/strong><\/p>\n
Support<\/span><\/strong><\/p>\n
9.8<\/span><\/span><\/p>\n
8.6<\/span><\/p>\n
8.5<\/span><\/p>\n
8.1<\/span><\/p>\n
Overall<\/span><\/span> Score<\/span><\/strong><\/p>\n
8.7<\/span><\/strong><\/p>\n
This plugin takes a slightly different approach to internal linking.<\/p>\n
Instead of making suggestions individually, you define specific keywords inside each post and then the tool automatically adds internal links to your post from any other post that contains those keywords (note: version 1.29 added a link suggestion feature.)<\/em><\/p>\n
Interlinks Manager<\/a> is not as intuitive or easy to use as Internal Link Juicer<\/a>, but what it lacks in their user interface it makes up for in analytics.<\/p>\n
Example of Internal Link Suggestions (New Feature)<\/span><\/p>\n
Example of Internal Inbound Links to a Post<\/span><\/p>\n
Pricing<\/span><\/p>\n
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Interlinks Manager is priced at just $39 for a lifetime license, with an optional $12.75 to cover 12 months of customer support.<\/p>\n
Interlinks Manager is a great link building tool if you’re on a budget. Having a lower price point, you won’t find as many bells and whistles as in the above two options, plus their customer support is nowhere as responsive.But, for a fraction of the cost, at least you don’t have to do all your internal link building manually, which can get quite tedious if you have a lot of webpages on your site.<\/p>\n
Best Internal Linking for Orphaned Content<\/p>\n
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Yoast SEO’s internal linking tool is a helpful addition to this super-popular WordPress SEO plugin (note: this functionality is only available in the Premium version.)<\/p>\n
This tool allows you to improve your website crawling and navigation by identifying the best internal linking structure required to maximize your on-page SEO, which is a critical search engine ranking signal.<\/p>\n
As a Yoast SEO user, I appreciate how this plugin provides a solid foundation for on-page SEO metrics. I find the readability and SEO analysis features to be quite useful in optimizing my content for both search engines and users.<\/p>\n
I also like the snippet preview functionality, that shows you how the meta title and description will present in search results.<\/p>\n
However, the internal linking suggestions offered by Yoast SEO are not as comprehensive as those provided by some of its competitors, like LinkWhisper<\/a>.<\/p>\n
Having said that, Yoast SEO is \u200ba valuable tool for technical on-page optimization.<\/p>\n
Best Internal Linking for Affiliate Link Creation<\/p>\n
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SEO Smart Links is an easy-to use WordPress plugin that automates tedious internal linking tasks.<\/p>\n
This program inserts internal links into posts where keyword rich anchors are found based on your post titles, linking your articles to other relevant pages on your site in order to improve your page’s SEO.<\/p>\n
SEO Smart Links Premium offers a solid the level of control \u200bover the internal linking process. The ability to define custom keyword lists and link destinations allows you to create highly targeted and relevant internal links.<\/p>\n
However, the plugin can be resource-intensive, causing a slight decrease in your site’s performance. This is especially noticeable on larger websites with extensive content.<\/p>\n
Users with \u200blimited server resources might \u200bwant to consider alternative solutions.<\/p>\n
Best Internal Linking for Large Websites<\/span><\/p>\n
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A good internal linking structure is crucial for search engine optimization, but if you\u2019ve got a large website it can be very time consuming to find anchor texts that point back to the most relevant pages.<\/p>\n
This is exactly what Internal Link Finder was designed to do: search your entire site for internal linking opportunities you missed without having to manually scan you posts one by one, saving you countless hours of work.<\/p>\n
\u200bWhat I really like \u200babout Internal Link Finder is that makes it easy to identify potential internal links for your content by using \u200breal-time suggestions while you’re write\u200b, and not after the fact\u200b like many of \u200bits competitors\u200b.<\/p>\n
However, \u200bI find that the plugin lacks some of the advanced features found in the other \u200btools, which might limit its usefulness for more experienced users or those with complex linking requirements.<\/p>\n
Best Internal Linking With Autocomplete<\/span><\/span><\/p>\n
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Keywords to Links Converter allows you to link any keyword on a blog post to another page on your website by presenting you with an autocomplete list of choices, all managed from a single dashboardIn addition you can also use this WordPress plugin<\/a> to add cloaked (shortened) nofollow affiliate links automatically without having to do manual inserts every time you write a blog post.<\/p>\n
Links Converter is a simple tool that automates the process of converting specific keywords into internal links. I find it particularly useful for adding internal links to older content and the ability to define custom link attributes, such as ‘nofollow’ or ‘dofollow’.<\/p>\n
Having said that, the plugin can occasionally create excessive or unnatural links within your content, which can negatively affect user experience and SEO.<\/p>\n
This requires you to manually review and adjust the generated links, somewhat diminishing the convenience of the plugin’s automation.<\/p>\n
Overall, Keywords to Links Converter is a useful tool for certain tasks, but it could benefit from improvements to its automation algorithms.<\/p>\n
Best Internal Linking for Pillar Posts<\/span><\/span><\/span><\/p>\n
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RankMath is a Swiss army of SEO tools, with internal linking being one of its many features.<\/p>\n
Once you define what your cornerstone or pillar posts are for each category in your blog, RankMath will then automatically make link suggestions to other posts in the same category.<\/strong><\/p>\n
Rankmath offers a comprehensive suite of SEO features, which includes internal linking capabilities. I like that it suggests relevant internal links based on keywords and context.<\/p>\n
I also like that this plugin combines internal linking features with other useful SEO tools, like XML sitemaps and schema markup, which makes it a solid general solution for site optimization.<\/p>\n
But sometimes Rankmath makes internal linking suggestions that are less accurate than those provided by specialized plugins. While this tool does a good job overall, it could benefit from further refinement in this area.<\/p>\n
Regardless, Rankmath is a \u200bgood choice for users who want a comprehensive SEO solution that \u200bhappens to include internal linking functionality (e.g. like Yoast.)<\/p>\n
Best Internal Linking With WordPress Dashboard Integration<\/span><\/span><\/span><\/span><\/p>\n
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Internal Link Building is a free WordPress plugin that lets you add either internal or external links to keywords in your blog posts, and control those links from your WordPress dashboard.<\/p>\n
You can also add nofollow links to keywords intended for affiliate blog posts, assign different keywords to the same link and use case-sensitive internal links to improve brand recognition.<\/strong><\/p>\n
Internal Link Building plugin is easy to use and can definitely help you create an effective internal linking structure fairly quickly.<\/p>\n
Especially, I like its ability to add relevant internal links to your content automatically based on your chosen keywords, the control over link attributes, such as ‘nofollow’ and ‘dofollow,’ and the option to exclude specific posts or pages from the linking process.<\/p>\n
However, the plugin lacks some of the advanced features found in other internal linking tools. If would really benefit from more customization options and better link suggestions.<\/p>\n
While Internal Link Building does a decent job as a basic linking solution, it might not be the best choice for users with complex internal linking requirements.<\/p>\n
Best Internal Linking Tool for Beginners<\/span><\/span><\/span><\/span><\/span><\/p>\n
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The free version of this plugin is a great choice is you’re bootstrapping or if you just want to try it out before fully committing.<\/p>\n
With the free version you’ll be able to generate internal links as well as with the pro version, but you’ll come across a number of limitations:<\/p>\n
Internal Link Juicer automatically generates internal links for your content based on your predefined keywords. This helps you maintain a consistent internal linking structure and can save you a lot of time.<\/p>\n
\u200bHaving said that, this free version lacks some of the more advanced features offered by the pro version, such as link categories and detailed link statistics.<\/p>\n
\u200bThe free version of Internal Link Juicer is a good starting point for users who \u200bhave a website with a simple structure.<\/p>\n
But if you have more complex needs or manage a large website, you\u200b’ll either need to invest in the paid version or explore alternative solutions.<\/p>\n
Best Statistics-Based Internal Linking Tool <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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SEOPress is an all-purpose SEO plugin for WordPress with internal linking functionality that uses a more scientific approach that its competitors.<\/p>\n
Instead of letting you choose which keywords you want to link to other posts on your site, they use a statistical weighting method that calculates the importance of a keyword within a document compared to all other articles.<\/p>\n
Based on this information, it then suggests up to five internal links per post. <\/strong><\/p>\n
SEO Press provides link suggestions based on your content to help you streamline your internal linking process and combines this with content analysis and sitemap generation, which I find useful for optimizing \u200ba website for search engines.<\/p>\n
But the internal linking suggestions can sometimes be less accurate than those from other competitors on this list and it could benefit from \u200ba redesign of its internal linking \u200balgorithm.<\/p>\n
Best Internal Linking Tool for Automatic Link Insertion<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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Internal Linking of Related Contents is a plugin that allows you to automatically insert links to related articles inside your WordPress posts based of categories, tags or post titles.<\/p>\n
In order to make this process more powerful, you can also pre-select categories and tags to automatically exclude from the search for related content.<\/p>\n
Internal Linking of Related Contents helps you create contextual internal links by automatically linking related content.<\/p>\n
I find the linking algorithm to be accurate in identifying related content and I especially like the plugin’s ability to display a list of related posts at the end of your content.<\/p>\n
However, \u200bthe tool lacks some customization options, such as the ability to define custom link attributes or exclude specific posts or pages from the linking process.<\/p>\n
While this might work OK for simple websites, it \u200bwon’t work for users with more advanced internal linking needs.<\/p>\n
Best Topic-Driven Internal Linking Tool<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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Inlinks for WP uses an algorithm that analyzes the entities and topical content of your posts and then uses this information to automate your internal linking.<\/p>\n
This plugin also uses the above analysis to automatically create About Schema, Mentions Schema, and FAQ Schema for your content.<\/p>\n
I like that this plugin focuses on providing relevant internal link suggestions based on semantic analysis. This helps you create a more natural and user-friendly internal linking structure for your website.<\/p>\n
I also value the plugin’s ability to add schema markup to your content, which can enhance its appearance in search engine results.<\/p>\n
But I found it lacks \u200bimportant customization options found in other internal linking tools, such as the ability to define custom link attributes or exclude specific posts or pages, which is a critical feature for internal linking.<\/p>\n
Best Internal Linking Tool for Related Posts<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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Inline Related Posts is not an internal linking tool in the traditional sense, like the other ones on this list. Instead, it places boxes with links to related articles inside your posts and lets you design them to match your style.<\/p>\n
Inline Related Posts helps you increase reader engagement by automatically inserting related post links within your content. I find this to be a more effective approach than \u200bpassively listing related posts at the end of your articles.<\/p>\n
However, \u200bthis plugin can sometimes be resource-intensive, especially on larger websites, which \u200bmay be a concern for users with maxed out server resources.<\/p>\n
Best Internal Linking Tool for Adding @Mentions<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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Mentionable is a handy plugin that adds @mentions to your WordPress visual editor with autocomplete for any content published on your posts, saving you a lot of time on internal linking.<\/p>\n
What I like about this plugin is that it integrates seamlessly with the WordPress editor, making it easy to search for and insert internal links directly within your content as you write.<\/p>\n
What I don’t like is that it lacks many of the more advanced features and automation capabilities found in other internal linking plugins. For this reason, I would only use for simple website setups.<\/p>\n
Internal linking is a type of contextual linking that enables search engine spiders to crawl your site more effectively.<\/p>\n
If you use internal links to create a topical cluster of articles that support your main post, you’ll be helping search engines understand your expertise on your subject, increasing your site’s ranking on search results.<\/p>\n
There are four main types of internal links: anchor links, related posts, navigational links <\/strong>and footer links<\/strong>.<\/p>\n
Anchor links are used to provide contextual links to other articles on your site that expand on your post’s content.<\/p>\n
Related posts are typically found on the sidebar or below your post and typically display other articles in the same category.<\/p>\n
Navigational links, usually found on your page header, are used to help your visitors navigate through your site.<\/p>\n
Finally, footer links are typically used to provide access to additional pages of interest that are not accessible through your header links.<\/p>\n
At its most basic level, the process for creating internal links is pretty simple.<\/p>\n
First, you need to decide which page on your site you want to link to. Then, find a relevant keyword or phrase within the text of the page you want to link from.<\/p>\n
Finally, add an anchor tag around the keyword or phrase, like this:<\/p>\n
<a href=”http:\/\/www.example.com\/target-page”>keyword or phrase<\/a><\/p>\n
Make sure the URL you use in the anchor tag is the exact URL of the page you’re linking to.<\/p>\n
Once you’ve added the anchor tag, save your changes and test the link to make sure it works properly.<\/p>\n
That’s it!<\/p>\n
Internal link building is a must-do SEO technique for easily boosting your website traffic<\/a>.<\/p>\n