{"id":6170,"date":"2021-06-18T00:21:17","date_gmt":"2021-06-18T07:21:17","guid":{"rendered":"https:\/\/besttech2earnonline.com\/clone-of-what-audio-and-video-equipment-to-buy-for-a-top-quality-webinar\/"},"modified":"2024-04-06T23:02:29","modified_gmt":"2024-04-07T06:02:29","slug":"tips-for-webinar-hosts","status":"publish","type":"post","link":"https:\/\/besttech2earnonline.com\/tips-for-webinar-hosts\/","title":{"rendered":"9 Pro-Level Tips for Webinar Hosts [Updated for 2024]"},"content":{"rendered":"
If you’re looking for pro tips for webinar hosts to take your presentation game to the next level, you’ve come to the right place!<\/p>\n
When it comes to hosting webinars, there is a lot more to it than just delivering content.<\/p>\n
Hosts need to know how to engage their audiences, what questions to anticipate and many other best practices that are necessary to make your hosting experience a success.<\/p>\n
Studies show that 20-40% of participants turn into qualified leads<\/a>, but only if you can check all the boxes above.<\/p>\n In this article you’ll learn 9 tips for webinar hosts used by the pros day in and day out so you can create an outstanding experience for your audience.<\/p>\n <\/em> <\/em><\/p>\n Disclosure<\/span><\/strong>: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my <\/span><\/em>Affiliate Disclosure<\/span><\/em><\/a>). <\/span><\/em><\/p>\n Some strategies can move the needle faster than others. Here\u2019s a list of best tips for webinar hosts to turbo-charge your delivery:<\/p>\n You never get a second chance to make a first impression. A dull title can make the best webinar be perceived as boring in the eyes of your audience.<\/p>\n Your webinar title and subtitle are key elements in your marketing mix and must be created to be compelling.<\/p>\n This is no different than the title and sub-title of a nonfiction book. The success or failure in the promotion of your webinar will hinge on whether you nail this piece or not.<\/p>\n By knowing your target audience\u2019s main pain-point \u2014 which your title will address \u2014 and how your unique solution will address it, which your sub-title will.<\/p>\n I\u2019ll give you a good example with a bestseller book I\u2019m sure you\u2019ve heard about before.<\/p>\n The 4-Hour Workweek by Tim Ferriss wasn\u2019t a great success because it\u2019s title reflected the content of the book (in fact, it doesn’t at all), but because it reflected the main paint point of it\u2019s target audience: people in the rat race wanting to get out.<\/p>\n Rat racers dream of the day they can leave it behind while generating the same income to sustain their current lifestyle, and Tim Ferriss knows this fact well.<\/p>\n If his title had focused on the strategies in his book, it wouldn\u2019t have gotten nearly as far as it got in popularity, because it would have erroneously focused on the solution instead of the problem.<\/p>\n So, when it comes to creating an eye-catching title for your webinar, learn this key lesson: your title has to be about your audience and not about your product or service.<\/p>\n More specifically, it needs to address their main point-point while providing an aspirational release from it.<\/p>\n The \u201c4 Hour Work Week\u201d does just that. It doesn\u2019t tell you how you\u2019re going to get out of the rat race, it simply reflects the it pain caused on its audience while painting an aspirational outcome.<\/p>\n In other words, phrase your webinar title as a hook (without revealing how you\u2019re going to get there) \u2014 if you want to find out then you’ll have to attend!<\/p>\n <\/span><\/p>\n The key of a successful webinar<\/a> is not the information you\u2019re presenting, but how you\u2019re presenting it.<\/p>\n If all you do is to show text-heavy slide after slide while you read off them, you\u2019ll likely have a poorly attended webinar.<\/p>\n If, on the other hand, you intersperse a lot of visuals that capture the essence of the different sections of your content, while expanding on it with your narration, then you\u2019ll end up with a much more engaged audience.<\/p>\n A chart tells a story<\/a>, and as the narrator, your job is to add color and commentary. People love visuals because our brains are trained to learn through imagery and spatial placement.<\/p>\n Learning to drive a car by reading about it first won\u2019t be nearly as effective as sitting in a car while an instructor (the narrator) describes the images that flash in front of your eyes (the visuals) and how they relate to one another.<\/p>\n So, when you have a script for your webinar<\/a> ready and are creating your slide deck to go with it, make sure to intersperse visuals that capture and expand on the content of your bulleted text.<\/p>\n The great thing about webinars is that you can supply your audience with a great deal of downloadable materials at the end so they don\u2019t need to take notes and can be fully present during your delivery.<\/p>\n All popular webinar hosting platforms will provide you with the ability to offer downloadable links that appear at a predetermined time, so that your audience can download things like your slide deck, class notes, checklists<\/a>, spreadsheets, and other types of instructional materials.<\/p>\n In fact, the promise of such materials is a very effective technique to keep your audience involved through to the end of your event.<\/p>\n This technique works like a charm and you should definitely consider taking advantage of it.<\/p>\n <\/span><\/p>\n When you\u2019re nearing the end of your presentation, make sure to have a clear call to action appear at a predetermined time, to coincide with your mention of an offer in the webinar\u2019s timeline.<\/p>\n The reason all popular webinar hosting software offer time-based call to action buttons, is that you need to build up to your offer over time. If you show your call to action from the beginning, people will likely react negatively because they are not psychologically prepared to see it.<\/p>\n So, take advantage of the time-based content release to present a well-timed call to action to make sure that your webinar captures motivated leads and their contact information.<\/p>\n Now, if your call to action is not clear, say, you\u2019re using a plain link with no imagery associated with it, then your uptake will be very low. So, make sure that you choose colors and imagery that stand out.<\/p>\n To add context to your upcoming webinar and increase attendance rates, make sure to tease out your webinar with a pre-recorded pre-webinar video to autoplay right after your audience members fill out your registration form.<\/p>\n In this pre-recorded video, you want to have either your webinar presenter or even an MC explain what the webinar is about and the main benefits for attending it, addressing the main pain point of your audience without revealing any of your secrets.<\/p>\n This pre-webinar video is like the back copy of a book. It\u2019s a teaser that sets up the book for purchase. This is the marketing copy that\u2019s carefully crafted to entice potential readers to buy it.<\/p>\n A webinar without this teaser content is akin to a book without back-cover text, so make sure you invest some production time to create a 1-3 minute mini video<\/a> for this purpose.<\/p>\n All popular webinar hosting platforms will offer reminder settings so that you can send personalized emails to your registrants at predetermined times.<\/p>\n The most typical time frame are:<\/p>\n Also, the same drip system can send followup emails thanking the attendees for their time, plus any other post-webinar touch points you deem necessary for your marketing efforts, including a link to replay the webinar at a later time.<\/p>\n <\/span><\/p>\n Webinars are perfect vehicles for answering your audience’s questions via chat, so make sure you allocate sufficient time in your webcast to accommodate the answers.<\/p>\n Ideally, make sure to allocate at least 30% of your webinar time to your Q&A section.<\/p>\n If your audience is highly engaged<\/a>, you may need to allocate even more, like 40% and 50%, which, although less common, is not unheard of.<\/p>\n In fact, the more engaged your audience is during your Q&A, the higher the chances they\u2019ll respond positively to your calls to action!<\/p>\n Although this is a common feature in webinar<\/a> hosting software, make sure you always record your live webinars for replay at a later time.<\/p>\n Your most engaged attendees will want to watch the replay, and those registrants that for one reason or another weren\u2019t able to attend live, will likely not want to miss out either.<\/p>\n Make sure to send follow-up reminders to all registrants when your webinar replay becomes available.<\/p>\n9 Tips for Webinar Hosts to Fully Engage Your Audience<\/h2>\n
1. Create an eye-catching webinar title<\/h3>\n
So, how do you go about it creating a killer title?<\/h4>\n
2. Include visuals in the webinar presentation<\/h3>\n
3. Provide webinar handouts or other resources<\/h3>\n
4. Make sure you show a clear call to action at the end of the webinar<\/h3>\n
5. Include a pre-webinar video<\/h3>\n
6. Send reminders before the webinar starts<\/h3>\n
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7. Offer a Q&A at the end of the webinar presentation<\/h3>\n
8. Record your webinar<\/h3>\n