{"id":6156,"date":"2021-06-17T23:48:00","date_gmt":"2021-06-18T06:48:00","guid":{"rendered":"https:\/\/besttech2earnonline.com\/clone-of-what-are-the-most-commonly-used-webinar-features\/"},"modified":"2023-01-18T21:53:11","modified_gmt":"2023-01-19T05:53:11","slug":"how-to-create-webinar-content","status":"publish","type":"post","link":"https:\/\/besttech2earnonline.com\/how-to-create-webinar-content\/","title":{"rendered":"How to Create Webinar Content that Converts Viewers Into Customers"},"content":{"rendered":"<p dir=\"ltr\">In this article, you&#8217;ll learn how to create webinar content that converts casual viewers into paid customers.<\/p>\n<p dir=\"ltr\" style=\"\">Webinars are a perfect vehicle for online marketing and sales because they give you an opportunity to engage with leads in a highly interactive way (live chat, Q&amp;A, polling and surveys) while also displaying a strong call to action coupled with payment processing so you can sell right on the spot.<\/p>\n<h4 style=\"text-align: center;\">Key Takeaways<\/h4>\n<ul>\n<li style=\"\"><span style=\"\"><strong>To have a <a href=\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\" title=\"How to Plan a Successful Webinar in 10 Easy Steps\" style=\"outline: none;\">successful webinar<\/a>, you need to be of service to your audience. If all your webinar does is sing your praises or that of your product, service or company, then you\u2019ll fail to engage them and your conversions will be minimal.<\/strong><\/span><\/li>\n<li style=\"\"><span style=\"\"><strong>Once you\u2019ve clearly identified who your target audience is, you need to find a painful problem you want to help them solve.<\/strong><\/span><\/li>\n<li style=\"\"><span style=\"\"><strong>Now that you know what afflicts them, you need to offer them a unique solution (enabled by your product or service) that will remove their &#8220;pain,&#8221; or rather any obstacles on their path to achieving their goals.<\/strong><\/span><\/li>\n<\/ul>\n<p><em> <\/em><em> <\/em><\/p>\n<p style=\"\"><em><strong><span style=\"font-size: 17px;\">Disclosure<\/span><\/strong><span style=\"font-size: 17px;\">: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my&nbsp;<\/span><\/em><a href=\"https:\/\/besttech2earnonline.com\/affiliate-disclosure\/\" target=\"_blank\" style=\"outline: currentcolor none medium;\" rel=\"nofollow noopener\"><em><span style=\"font-size: 17px; text-decoration: underline;\">Affiliate Disclosure<\/span><\/em><\/a><em><span style=\"font-size: 17px;\">).&nbsp;<\/span><\/em><\/p>\n<h2 style=\"\" id=\"t-1636942187668\">How to Create Webinar Content in 5 Easy Steps<\/h2>\n<h3 style=\"\" id=\"t-1636942187669\">Step 1. Choose your webinar topic<\/h3>\n<p dir=\"ltr\" style=\"\"><a href=\"https:\/\/besttech2earnonline.com\/what-is-a-webinar\/\">Webinars are a great option<\/a> for a topic that\u2019s broad enough that it interests many people. For example, you could do a webinar on how to launch your own business, or get funding from investors.<\/p>\n<p dir=\"ltr\">You can also go more niche \u2014 either by providing information specifically about your expertise and advice on related topics \u2014 like how to increase traffic for your business blog.<\/p>\n<p dir=\"ltr\">But before you choose your topic, you\u2019ll need to consider the following questions:&nbsp;<\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Who&#8217;s my audience?<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">What\u2019s their level of experience?<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">What are they working towards that I can help them solve?<\/li>\n<\/ul>\n<p dir=\"ltr\">To <a href=\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\">have a successful webinar<\/a>, you need to be of service to your audience. If all your webinar does is sing your praises or that of your product, service or company, you\u2019ll fail to engage them.<\/p>\n<p dir=\"ltr\">You\u2019re in the problem-solving business. Find a problem your audience is having and <a href=\"https:\/\/besttech2earnonline.com\/webinar-creation-platforms\/\" style=\"outline: none;\">create a webinar<\/a> that presents your unique solution.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1636942187670\">Step 2. Create a your webinar audience avatar<\/h3>\n<p><span><img decoding=\"async\" alt=\"audience avatar\" data-id=\"6234\" data-init-width=\"640\" data-init-height=\"403\" title=\"audience avatar\" loading=\"lazy\" src=\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/audience-avatar.png\" data-width=\"557\" data-height=\"351\" style=\"\" width=\"557\" height=\"351\"><\/span><\/p>\n<p dir=\"ltr\" style=\"\">Now that you\u2019ve identified your target audience, the next step is to create an audience avatar.<\/p>\n<p dir=\"ltr\">This avatar is a fictitious individual that captures the essence of your ideal target audience. When you deliver a <a href=\"https:\/\/besttech2earnonline.com\/how-do-you-gather-people-for-a-webinar\/\" title=\"How Do You Gather People for a Webinar: Proven Strategies Unveiled\">webinar you may be communicating to hundreds of people<\/a>, but to each end viewer you\u2019re communicating one-to-one, just with them.<\/p>\n<p dir=\"ltr\">For a webinar to <a href=\"https:\/\/besttech2earnonline.com\/how-to-engage-your-webinar-audience\/\">connect with an audience<\/a>, you always need to address an audience of one, and never an audience of many.<\/p>\n<p dir=\"ltr\">Your language should be centered on \u201cyou\u201d and \u201cyour\u201d with very little in the way of \u201cI,\u201d \u201cme,\u201d \u201cwe,\u201d and \u201cus.\u201d<\/p>\n<p dir=\"ltr\">And the personification of your single viewer at the other end of your webinar is none other than your audience avatar. This is someone you must fully understand, including their paint points, what keeps them up at night, their hopes and dreams.<\/p>\n<p dir=\"ltr\">Your audience avatar needs to encompass the demographic of your viewers (age, gender, occupation, family status, income, etc.) as well as their psychographics (what they think, feel, and say to others in relation to your topic, what they value most, their hopes, dreams, challenges and fears.<\/p>\n<p dir=\"ltr\">Once you\u2019ve compiled this information, inform your webinar presentation with your audience avatar research, and your engagement will skyrocket.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1636942187671\">Step 3. Identify you audience\u2019s problem to solve<\/h3>\n<p dir=\"ltr\" style=\"\">Now that you\u2019ve identified a topic where you excel, and your ideal audience members to target, you have to find a painful problem you want to help them solve within your area of expertise.<\/p>\n<p dir=\"ltr\">And you want to find a problem that causes a great deal of pain, or in other words a great obstacle on the path to success of your target audience. Little problems generate little engagement.<\/p>\n<p dir=\"ltr\">For example, if your audience is made out of people who want to start a blog and they\u2019ve never done it before, you can teach them blogging techniques, you need to address a much more pressing problem: how to set up a wordpress website.<\/p>\n<p dir=\"ltr\">To a brand new blogger, the tech is a much more pressing issue than writing technique or even SEO. The bigger the roadblock you&#8217;re able to remove, the larger and more engaged your audience will be.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1636942187672\">Step 4. Present a compelling solution<\/h3>\n<p><span><img decoding=\"async\" alt=\"present a solution\" data-id=\"6235\" data-init-width=\"515\" data-init-height=\"640\" title=\"present a solution\" loading=\"lazy\" src=\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/present-a-solution.png\" data-width=\"351\" data-height=\"436\" style=\"\" width=\"351\" height=\"436\"><\/span><\/p>\n<p dir=\"ltr\">Great, now you&#8217;ve identified the scope of the problem you\u2019ll be solving for your audience within your area of expertise. Your next step is to present your solution.<\/p>\n<p dir=\"ltr\">And I\u2019m not talking about a run-of-the-mill milquetoast solution here. This is where your uniqueness comes into the picture. Maybe all other webinars on blogging tech are overly technical, hard to understand or just dry and boring, but yours is different!<\/p>\n<p dir=\"ltr\">Perhaps, you\u2019ve been able to hone in your skills as a tech communicator in a non-techie way. Maybe your gift is to distill highly complex tech into words that are super easy to understand. You get the picture<\/p>\n<p dir=\"ltr\">In short, find your uniqueness and translate it into a solution that no other competitor offers. Then, communicate your solution in your webinar and watch your target audience multiply.<\/p>\n<h3 style=\"color: rgb(46, 138, 229) !important; --tcb-applied-color: rgb(46, 138, 229)  !important;\" id=\"t-1636942187673\">Step 5. Conclude your webinar with a strong call to action<\/h3>\n<p dir=\"ltr\" style=\"\">Now that you:<\/p>\n<ul>\n<li dir=\"ltr\">Have a topic you\u2019re an expert in<\/li>\n<li dir=\"ltr\">With a clear target audience in mind<\/li>\n<li dir=\"ltr\">With an deep understanding of your audience avatar (both demographic and psychographic information)<\/li>\n<li dir=\"ltr\">Now that you\u2019ve identified their main pain point<\/li>\n<li dir=\"ltr\">And presented a unique solution that makes you stand out from the crowd<\/li>\n<\/ul>\n<p dir=\"ltr\">&#8230;it\u2019s time to introduce a strong call to action.<\/p>\n<p dir=\"ltr\">This could be an offer to your consulting services with a deep discount for those who want to speed up the solution process without putting in the work themselves.<\/p>\n<p dir=\"ltr\">Or perhaps it could be a digital product that shows a clear step-by-step process to remove their main roadblock, enhanced with email support and a private Facebook group with all your clients.<\/p>\n<p dir=\"ltr\">Or it could be a self-paced <a href=\"https:\/\/besttech2earnonline.com\/online-course-platforms\/\" title=\"The 44 Best Online Course Platforms of 2023 [All Topics]\">online course<\/a> with workbooks, checklists and other aids, and so on and so forth.<\/p>\n<p dir=\"ltr\">A well put-together <a href=\"https:\/\/besttech2earnonline.com\/webinar-checklist\/\">webinar that fires on all cylinders<\/a> can easily become an evergreen lead-acquisition engine for your business that will perform for years to come!<\/p>\n<p style=\"\"><strong>Frequently Asked Questions<\/strong><\/p>\n<h2 style=\"\" id=\"t-1636942187674\">How do you write webinar content?<\/h2>\n<p dir=\"ltr\">1. Start with a brief introduction to your main idea and what you&#8217;ll cover during your presentation. This may be up to three short paragraphs long.<\/p>\n<p dir=\"ltr\">2. Next, introduce each major point plus two or three supporting points about what you want to accomplish with each section of the webinar.<\/p>\n<p dir=\"ltr\">3. Use the above information to develop a slide deck presentation centered on bullet points and visuals.<\/p>\n<h2 style=\"\" id=\"t-1636942187675\">How do you outline a webinar?<\/h2>\n<p dir=\"ltr\">Here is a list of the most common elements in webinar outlines. All information should be presented in logical order, according to the flow of presentation:<\/p>\n<ul>\n<li dir=\"ltr\">Title and Subtitle<\/li>\n<li dir=\"ltr\">A short bio from the presenter(s)<\/li>\n<li dir=\"ltr\">Introduction to the main topic<\/li>\n<li dir=\"ltr\">Slide deck containing body of the presentation, preferably in bullet form<\/li>\n<li dir=\"ltr\">Prepared questions to survey or poll attendees<\/li>\n<li dir=\"ltr\">Conclusion<\/li>\n<li dir=\"ltr\">Time for Q&amp;A<\/li>\n<li dir=\"ltr\">Offer promotion if any<\/li>\n<li dir=\"ltr\">Closing remarks<\/li>\n<\/ul>\n<h2 style=\"\" id=\"t-1636942187676\">How would you improve the content of a webinar?<\/h2>\n<p dir=\"ltr\">The best way to improve the content of your webinar is to run it multiple times in a focus group setting, preferably made up of friends and colleagues who are part of your target audience.<\/p>\n<p dir=\"ltr\">Your goal is to obtain valuable feedback that you can then incorporate into your final presentation.<\/p>\n<h2 style=\"\" id=\"t-1636942187677\">Should you use slides for a webinar?<\/h2>\n<p dir=\"ltr\">Yes. Most webinar attendees prefer to listen to a narration while slides are presented with accompanying visuals and bullet points.<\/p>\n<p dir=\"ltr\">In this way you can always offer your slides for download after your presentation, or better yet, as a lead acquisition mechanism, where those interested in your slide package have to leave you their email.<\/p>\n<h2 style=\"\" id=\"t-1636942187678\">How many slides should a webinar have?<\/h2>\n<p dir=\"ltr\">It depends on the length of your presentation. On average, 2 minutes per slide allows the narrator sufficient time to expand on the content of each slide. So, for an hour long webinar, you\u2019re looking for 30 slides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you&#8217;ll learn how to create webinar content that converts casual viewers into paid customers. Webinars are a perfect vehicle for online marketing and sales because they give you an opportunity to engage with leads in a highly interactive way (live chat, Q&amp;A, polling and surveys) while also displaying a strong call to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-6156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-platforms-category","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Webinar Content that Converts Viewers Into Customers<\/title>\n<meta name=\"description\" content=\"Learn the most effective ways to create webinar content to increase your chances of getting more viewers, leads, and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/besttech2earnonline.com\/how-to-create-webinar-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Webinar Content that Converts Viewers Into Customers\" \/>\n<meta property=\"og:description\" content=\"Learn the most effective ways to create webinar content to increase your chances of getting more viewers, leads, and customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/besttech2earnonline.com\/how-to-create-webinar-content\/\" \/>\n<meta property=\"og:site_name\" content=\"BestTech2EarnOnline\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T06:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T05:53:11+00:00\" \/>\n<meta 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