{"id":6140,"date":"2021-06-17T23:10:51","date_gmt":"2021-06-18T06:10:51","guid":{"rendered":"https:\/\/besttech2earnonline.com\/clone-of-how-to-create-a-webinar-in-10-easy-steps\/"},"modified":"2024-04-07T13:22:46","modified_gmt":"2024-04-07T20:22:46","slug":"how-to-plan-a-webinar","status":"publish","type":"post","link":"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/","title":{"rendered":"How to Plan a Successful Webinar in 10 Easy Steps"},"content":{"rendered":"<p dir=\"ltr\">If you want to learn how to plan a webinar, you&#8217;ve come to the right place!<\/p>\n<p dir=\"ltr\">Webinars are very effective marketing tools that enjoy high conversion rates (<a href=\"https:\/\/www.livewebinar.com\/blog\/webinar-marketing\/webinar-statistics-2021-70-webinar-stats-you-need-to-know\" target=\"_blank\" rel=\"noopener\">55% average<\/a>), but they do have a lot of moving parts that need to be carefully orchestrated in the right sequence.<\/p>\n<p dir=\"ltr\" style=\"\">In this article, you\u2019ll find an efficient methodology for planning your webinar so that it goes without a hitch, even if this is your first time.<\/p>\n<p><em> <\/em><em> <\/em><\/p>\n<p style=\"\"><em><strong><span style=\"font-size: 17px;\">Disclosure<\/span><\/strong><span style=\"font-size: 17px;\">: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my&nbsp;<\/span><\/em><a href=\"https:\/\/besttech2earnonline.com\/affiliate-disclosure\/\" target=\"_blank\" style=\"outline: currentcolor none medium;\" rel=\"nofollow noopener\"><em><span style=\"font-size: 17px; text-decoration: underline;\">Affiliate Disclosure<\/span><\/em><\/a><em><span style=\"font-size: 17px;\">).&nbsp;<\/span><\/em><\/p>\n<h2 id=\"t-1634749807738\">What Are the Steps to Plan a Webinar?<\/h2>\n<h3 style=\"\" id=\"t-1634749807739\">1. Define your webinar format<\/h3>\n<p dir=\"ltr\" style=\"\">In order to plan your webinar, the first thing you need to do is to define the format.<\/p>\n<p dir=\"ltr\">You could opt for:<\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">A narrated slideshow presentation<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">A \u201ctalking head\u201d presentation<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">A hybrid of both<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">A panel discussion<\/li>\n<\/ul>\n<p dir=\"ltr\">A narrated presentation is the most popular format for people who are <a href=\"https:\/\/besttech2earnonline.com\/webinar-creation-platforms\/\" style=\"outline: currentcolor none medium;\">creating their first webinar<\/a>, and it\u2019s also the most cost-effective. The talking head format is more apt for those with prior on-camera experience, especially those with a recognizable brand.<\/p>\n<p dir=\"ltr\">The hybrid model works well for product demonstrations, where you display a computer monitor with your talking head over imposed in one of the corners, away from the focus area.<\/p>\n<p dir=\"ltr\">Finally, a panel presentation allows multiple hosts to engage in discussion but it requires multiple webcams and fairly complex production work to pull it off.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1634749807740\">2. Outline your webinar structure<\/h3>\n<p dir=\"ltr\" style=\"\">Once you\u2019ve decided on your format, your next step in your plan is to <a href=\"https:\/\/besttech2earnonline.com\/how-to-create-webinar-content\/\" title=\"How to Create Webinar Content that Converts Viewers Into Customers\" style=\"outline: none;\">create the webinar<\/a> structure.<\/p>\n<p dir=\"ltr\">Your webinar structure must have, at a minimum, the following components:<\/p>\n<ol>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Webinar introduction, including house rules<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Host introduction<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Slideshow presentation\n<ol>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Presentation intro<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Slideshow body<\/li>\n<li dir=\"ltr\" style=\"\">Conclusion<\/li>\n<\/ol>\n<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Offer (e.g. booking a demo, consultation, or the sale of a product at a great discount, only available to webinar attendees)<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">Q&amp;A<\/li>\n<li dir=\"ltr\" style=\"line-height: 1.75em !important;\">End of offer, followed by thanking your audience and closing the webcast<\/li>\n<\/ol>\n<h3 style=\"\" id=\"t-1634749807741\">3. Create your webinar slide presentation<\/h3>\n<p><span><img decoding=\"async\" alt=\"presentation slides\" data-id=\"6226\" data-init-width=\"640\" data-init-height=\"479\" title=\"presentation slides\" loading=\"lazy\" src=\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/presentation-slides.jpg\" data-width=\"543\" data-height=\"406\" style=\"aspect-ratio: auto 640 \/ 479;\" width=\"543\" height=\"406\"><\/span><\/p>\n<p dir=\"ltr\" style=\"\">Next, it\u2019s time to create your webinar slide presentation. You can use a number of tools for this step, the most popular being Google Slides, LibreOffice and PowerPoint.<\/p>\n<p dir=\"ltr\">Your slides need to contain text with a large font, few words, and preferably organized as bulleted or numbered lists.<\/p>\n<p dir=\"ltr\">Try to stay away from paragraphs or sentences that go over two lines. A single line per bullet is ideal.<\/p>\n<p dir=\"ltr\">You need to use your slides strategically as guideposts for your narration. Never read off the slides word-by-word as if they were a teleprompter.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1634749807742\">4. Plan your webinar script<\/h3>\n<p dir=\"ltr\" style=\"\">Your script needs to contain the words in your narration. Now, if you\u2019re fairly new at public speaking (and assuming you\u2019re not on camera during the slide show), you\u2019ll probably find it easier to write your entire script and read it off camera.<\/p>\n<p dir=\"ltr\">This path will be the easiest to follow because you won\u2019t need to do any heavy memorization, but make sure you write your text in a way that sounds like you\u2019re speaking.<\/p>\n<p dir=\"ltr\">Think about your favorite late-night talk-show monologue \u2014 even though it sounds like the host is speaking naturally, every single word is pre-written on cue cards.<\/p>\n<p dir=\"ltr\">If you\u2019re more experienced and extremely knowledgeable about your subject, then you can create a simpler script with just bullet points about the different areas you\u2019ll be talking about and then improvise based on your knowledge.<\/p>\n<p dir=\"ltr\">This is the more likely approach you\u2019ll use if you choose the \u201ctalking head\u201d format.<\/p>\n<p dir=\"ltr\">If you\u2019re giving a product demo using the hybrid format, then you won\u2019t need a script. However, you\u2019ll need to create a document mapping the flow of different menus you\u2019ll be demonstrating, and you have to have deep knowledge about your product use cases and navigation.<\/p>\n<h3 style=\"\" id=\"t-1634749807743\">5. Decide if your webinar will be live or pre-recorded<\/h3>\n<p dir=\"ltr\" style=\"\">Now, you need to decide if you\u2019ll be offering your webinar to a live audience or pre-record it to offer it through an evergreen platform, where viewers can schedule a time that suits them in their own time zone.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1634749807744\">6. Choose your webinar software<\/h3>\n<p><span><img decoding=\"async\" alt=\"webinar software choices\" data-id=\"6228\" data-init-width=\"640\" data-init-height=\"427\" title=\"webinar-software-choices\" loading=\"lazy\" src=\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/webinar-software-choices.jpg\" data-width=\"541\" data-height=\"361\" style=\"aspect-ratio: auto 640 \/ 427;\" width=\"541\" height=\"361\"><\/span><\/p>\n<p dir=\"ltr\" style=\"\">Now, it\u2019s time to choose your webinar software. There are a number of popular, safe and reliable systems out there to choose from based on your budget, features you need, the number of attendees and the length of your webinar.<\/p>\n<p dir=\"ltr\">Here you\u2019ll find the <a href=\"https:\/\/besttech2earnonline.com\/webinar-creation-platforms\/\" style=\"outline: currentcolor none medium;\">most popular webinar software<\/a> on the market, ranked and reviewed.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1634749807745\">7. Plan your webinar equipment<\/h3>\n<p dir=\"ltr\" style=\"\">Although you could technically use your laptop, tablet or phone to deliver your webinar, your final product will never look as professional without an external microphone, an HD webcam and a <a href=\"https:\/\/besttech2earnonline.com\/best-webinar-headphones\/\" style=\"outline: none;\">good pair of headphones<\/a>.<\/p>\n<p dir=\"ltr\">Read this article to find our recommendations for the <a href=\"https:\/\/besttech2earnonline.com\/what-webinar-equipment-to-buy\/\" style=\"outline: currentcolor none medium;\">best equipment for webinar presenters<\/a>.<\/p>\n<h3 style=\"\" id=\"t-1634749807746\">8. Set up your webinar tool<\/h3>\n<p dir=\"ltr\" style=\"\">Next, you have to set up your webinar software. This process involves:<\/p>\n<ul>\n<li dir=\"ltr\" style=\"\">Creating a registration form<\/li>\n<li dir=\"ltr\" style=\"\">Writing reminder and follow-up emails<\/li>\n<li dir=\"ltr\" style=\"\">Creating a landing page that leads to the registration page<\/li>\n<li dir=\"ltr\" style=\"\">Uploading your slideshow presentation<\/li>\n<li dir=\"ltr\" style=\"\">Creating polls and surveys and any close-ended questions to keep your <a href=\"https:\/\/besttech2earnonline.com\/how-to-engage-your-webinar-audience\/\" title=\"How to Engage Your Webinar Audience? 5 Pro Tips That Get Results\" style=\"outline: none;\">audience engaged<\/a> throughout the presentation<\/li>\n<li dir=\"ltr\" style=\"\">Uploading any digital documents to offer your viewers for their participation<\/li>\n<\/ul>\n<p dir=\"ltr\">If you choose the evergreen format, then you\u2019ll also have to upload your pre-recorded webinar.<\/p>\n<h3 style=\"font-size: 30px !important;\" id=\"t-1634749807747\">9. Rehearse your webinar several times<\/h3>\n<p dir=\"ltr\" style=\"\">Now, it\u2019s time to practice, practice, practice. The more times you rehearse, especially if this is your first webinar, the more polished your presentation will look.<\/p>\n<p dir=\"ltr\">At first, just practice on your own and record your screen so you can watch yourself for self-feedback. Don\u2019t worry about the low quality of the screen recording.<\/p>\n<p dir=\"ltr\">Don\u2019t worry if you don\u2019t do a good job the first time around. It may take you several tries before you get confident with the webinar format.<\/p>\n<p dir=\"ltr\">Once you get your delivery where you want it, then present to one or several colleagues via Zoom, Google Meet or equivalent to get their feedback.<\/p>\n<h3 style=\"\" id=\"t-1634749807748\">10. Promote your webinar<\/h3>\n<p dir=\"ltr\" style=\"\">Last but not least, make sure you allow sufficient time to promote your webinar well in advance of the official launch.<\/p>\n<p dir=\"ltr\">Enlist the help of your extended network to spread the word, leverage your social media channels, email your list and ask your network to email theirs, blog about it, and if you have the budget, do some low-cost online advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to learn how to plan a webinar, you&#8217;ve come to the right place! Webinars are very effective marketing tools that enjoy high conversion rates (55% average), but they do have a lot of moving parts that need to be carefully orchestrated in the right sequence. In this article, you\u2019ll find an efficient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-6140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-platforms-category","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan a Successful Webinar in 10 Easy Steps<\/title>\n<meta name=\"description\" content=\"Learn how to plan a webinar with this step-by-step guide. 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It&#039;ll help you keep your audience engaged, reduce nervousness and convert more leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"BestTech2EarnOnline\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T06:10:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-07T20:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/how-to-plan-a-webinar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcelo Beilin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mgig3\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Beilin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\"},\"author\":{\"name\":\"Marcelo Beilin\",\"@id\":\"https:\/\/besttech2earnonline.com\/#\/schema\/person\/e2a5c764fd050b3557a60c1df718170c\"},\"headline\":\"How to Plan a Successful Webinar in 10 Easy Steps\",\"datePublished\":\"2021-06-18T06:10:51+00:00\",\"dateModified\":\"2024-04-07T20:22:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\"},\"wordCount\":1115,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/besttech2earnonline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/how-to-plan-a-webinar.jpg\",\"articleSection\":[\"Webinar Platforms and Hardware\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\",\"url\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/\",\"name\":\"How to Plan a Successful Webinar in 10 Easy Steps\",\"isPartOf\":{\"@id\":\"https:\/\/besttech2earnonline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/besttech2earnonline.com\/how-to-plan-a-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2021\/06\/how-to-plan-a-webinar.jpg\",\"datePublished\":\"2021-06-18T06:10:51+00:00\",\"dateModified\":\"2024-04-07T20:22:46+00:00\",\"description\":\"Learn how to plan a webinar with this step-by-step guide. 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