bulk email service<\/a> (the second building block) as a new lead. Your job then will be to send them regular emails with valuable free information in order to develop your relationship of trust.<\/p>\nOnce your leads get to know you, like you and trust you they\u2019ll be primed to buy from you, and you\u2019ll be ready to move on to your monetization strategies with a minimum amount of friction, objections and barriers.<\/p>\n
Now, there are many lead generation tools available on the market but not all of them will have what you need in order to succeed as an online solopreneur. What you\u2019re looking for is a tool that:<\/p>\n
Is easy of learn and use<\/h5>\n
You don\u2019t want to spend endless hours going through steep learning curves just to use a utilitarian piece of software.<\/p>\n
Your focus should be on getting to cash as quickly as possible, not wasting time trying to figure out how to operate an overly complex tool.<\/p>\n
Has a highly level of customization<\/h5>\n
You want to be able to match the branding and design of your lead generation tool to the look and feel of your website so that your user experience is consistent.<\/p>\n
Is easy to integrate with bulk email services or marketing automation platforms<\/h5>\n
You want your lead generation tool to integrate with popular email marketing systems at the push of a button, without having to type in a single line of code.<\/p>\n
Has good customer support in case you get stuck<\/h5>\n
You also want to choose a service that has highly responsive live customer support in case you get stuck in the implementation phase.<\/p>\n
Creating a solid Google Traffic monetization strategy has a lot of moving parts and you need to be able to troubleshoot issues with the help of expert support.<\/p>\n
Has a lot of professional-quality opt-in templates to choose from<\/h5>\n
Finally, you\u2019re looking for a tool that offers a lot of pre-made templates that look great and work right out of the box so you don\u2019t have to create each lead-capture page from scratch (unless you happen to have a good eye for design).<\/p>\n
The Lead Conversion Funnel<\/h4>\n
![\"Upsell](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/08\/upsell-downsell-funnels-1.jpg\" "\\"Upsell")
<\/span><\/p>\nOnce you\u2019ve built your lead-generation opt-in pages, where you can obtain your visitor\u2019s email address in exchange for your free lead magnet, why stop there?<\/p>\n
There will always be a small, yet highly profitable number of \u201clow hanging fruit\u201d visitors that will be ready to buy from you early on thus bypassing the lead nurturing timeline of a drip email campaign.<\/p>\n
These visitors will provide you with a significant cash injection and the best way to monetize them is through the creation of a lead conversion funnel<\/a>.<\/p>\nWhat’s a Funnel?<\/h5>\n
A funnel is a marketing device that’s used to guide visitors through a series of pages with sales copy intended to quickly convert prospects into customers.<\/p>\n
Unlike an opt-in page, where your goal is to obtain an email address, a funnel is structured to convince your visitor why this is the perfect time to take action to purchase your product by making an offer they can\u2019t refuse.<\/p>\n
Here’s the way it works: your starting point is your opt-in, where you offer a lead magnet in exchange for your visitor\u2019s email address.<\/p>\n
But then instead of showing your visitors a thank-you page for requesting the lead magnet, you show them a one-time-offer funnel page, or OTO.<\/p>\n
The One-Time-Offer<\/h5>\n
On this page, you present your prospect with a long-copy sales letter that’s structured to take the lead down a path where the more they read, the more they feel compelled to purchase your product.<\/p>\n
Now, sales letters are a complex subject outside the scope of this article, but as an outline you want to:<\/p>\n
\n- Establish what the problem your prospect wants to solve is<\/li>\n
- Show how your solution has addressed this problem for other people<\/li>\n","protected":false},"excerpt":{"rendered":"
When people get to know, like and trust you, they’ll buy from you. It\u2019s great to have a lot of Google traffic coming to your website but unless that traffic wants to do business with you it\u2019ll be no more than a vanity metric. For a website monetization strategy to succeed, it’ll need a mechanism […]<\/p>\n","protected":false},"author":1,"featured_media":4617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-4602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-linking-tools","post-wrapper","thrv_wrapper"],"yoast_head":"\n
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