{"id":23337,"date":"2023-03-03T22:57:51","date_gmt":"2023-03-04T06:57:51","guid":{"rendered":"https:\/\/besttech2earnonline.com\/?p=23337"},"modified":"2023-04-11T22:11:39","modified_gmt":"2023-04-12T05:11:39","slug":"podcast-audiograms","status":"publish","type":"post","link":"https:\/\/besttech2earnonline.com\/podcast-audiograms\/","title":{"rendered":"How to Create Podcast Audiograms to Drive Up Social Traffic"},"content":{"rendered":"
You’ve been pouring your heart and soul into your podcast, producing quality content that you know your audience will love. But in today’s competitive podcasting landscape, creating amazing content is just half the battle.<\/p>\n
The other half? Getting your episodes in front of as many ears as possible–that’s where podcast audiograms come in.<\/p>\n
These nifty little video clips are the secret sauce that can take your podcast’s social media game<\/a> to the next level.\u200b<\/p>\n By combining a captivating snippet from your episode with eye-catching visuals, like your podcast artwork, waveform animations, and text, you can create engaging content that’ll stop social media scrollers in their tracks and get them hooked on your podcast.<\/p>\n \u200bIn this article, we’ll walk you through the process of creating podcast audiograms in five easy steps.<\/p>\n We’ll cover everything from selecting the perfect episode to choosing the most compelling audio clips, adding title text and wave type, and exporting and publishing your audiograms–plus, we’ll recommend some popular audiogram creation tools to help you get started.<\/p>\n Our goal is to help you tap into the power of audiograms and drive up social traffic to your podcast, ultimately expanding your reach and attracting new listeners.<\/p>\n So, are you ready to make some noise on social media? Let’s dive in and discover the audience-building magic of podcast audiograms!<\/p>\n <\/em><\/p>\n Disclosure<\/span><\/strong>: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my <\/span><\/em>Affiliate Disclosure<\/span><\/em><\/a>). <\/span><\/em><\/p>\n Podcast audiograms are a creative and effective marketing tool for podcasters looking to promote their shows on social media.<\/p>\n These engaging, shareable video clips combine audio snippets from your podcast with visually appealing elements to create a captivating and accessible experience for potential listeners.<\/p>\n Here’s a more in-depth look at the various components that make up a podcast audiogram:<\/p>\n By blending these components, podcast audiograms offer an innovative and visually engaging way to promote your podcast’s content, making it more discoverable and accessible for potential listeners.<\/p>\n \u200bAdding audiograms \u200bto your marketing strategy can help you stand out in the crowded podcasting landscape and grow your listener base.<\/p>\n Audiograms for podcasts help grab the attention of social media users–who might otherwise scroll past a plain text or image post.<\/p>\n Plus, the visual component adds an extra layer of engagement, making it more likely that users will stop, listen, and hopefully, hit that “follow” button.<\/p>\n Sharing your podcast audiograms on various social media platforms \u200ballows you to tap into new listener demographics who might not have discovered your podcast otherwise.<\/p>\n Your choice of social media will depend on the nature of your podcast and the makeup of your target audience.<\/p>\n \u200bAudiograms serve as an effective tool to highlight the most captivating moments from your podcast episodes.\u200b<\/p>\n By selecting key points that are engaging, thought-provoking, or entertaining, you can provide potential listeners with a sneak peek of what they can expect when they tune in.<\/p>\n In addition, showcasing these highlights on social media can spark conversations, facilitate sharing, and increase the likelihood of attracting new listeners who may not have discovered your podcast otherwise.<\/p>\n \u200bIncorporating your podcast artwork and consistent design elements in your audiograms is crucial for strengthening your visual brand.<\/p>\n By maintaining a cohesive look across all your audiograms and social media content, you’ll create a more recognizable and memorable brand identity.<\/p>\n This not only fosters a sense of familiarity and connection among your existing audience but also makes it easier for potential listeners to identify and remember your podcast.<\/p>\n To achieve this, ensure you use the same color schemes, fonts, and design elements that represent your podcast’s unique identity, as well as incorporating your logo or podcast name within the audiogram.<\/p>\n <\/span><\/p>\n Creating eye-catching podcast audiograms is a powerful strategy for promoting your podcast and engaging with your audience on social media.<\/p>\n By following these detailed steps and utilizing the appropriate tools, you can transform your podcast episodes into shareable, visually engaging video clips that will attract new listeners and grow your audience.<\/p>\n Select an episode to promote, focusing on those with exceptional content, interesting guest appearances, or topics that have struck a chord with your audience in the past.<\/p>\n You can also choose episodes that align with current events or trending topics to capture your audience’s attention.<\/p>\n \u200bDifferent social media platforms have their preferred aspect ratios for video content.<\/p>\n Determine the right aspect ratio for the platform where you plan to share your audiogram, such as square (1:1) or vertical (9:16) for Instagram Stories, horizontal (16:9) for Twitter and Facebook, or 4:5 for Instagram feed posts.<\/p>\n After selecting the aspect ratio, adjust and crop your podcast artwork to match it. This ensures that your visuals look crisp and professional on the chosen platform.<\/p>\n Make sure to maintain the quality of the image while resizing to avoid pixelation.<\/p>\n Incorporate the episode title or an engaging quote from the clip, using a visually appealing font that aligns with your branding. Consider using contrasting colors or effects to make the text stand out.<\/p>\n Next, choose a wave type for your audio snippet–such as a simple waveform, round waveform, or equalizer-style animation.<\/p>\n Customize the wave’s appearance to match your brand’s colors and style.<\/p>\n Select a captivating audio snippet from your episode, ideally between 15 and 60 seconds long.<\/p>\n This segment should be engaging, thought-provoking, or entertaining to draw in potential listeners.<\/p>\n Consider using a transcription tool to help you quickly identify the most interesting parts of your episode.<\/p>\n Incorporate smooth fades at the beginning and end of your audio clip to create a polished, professional sound.<\/p>\n Most audiogram creation tools, like Headliner, Wavve, or Audiogram, provide this feature, so be sure to utilize it.<\/p>\n This will ensure that your clip starts and ends smoothly, providing a better listening experience for your audience.<\/p>\n Once you’re satisfied with your audiogram, export it in a format suitable for your chosen social media platform–such as MP4 for video or GIF for shorter, looping animations.<\/p>\n Finally, publish it on your social media accounts, making sure to include a captivating caption, relevant hashtags, and a link to the full episode for interested listeners to easily access.<\/p>\n By following these steps and using the appropriate tools, you’ll be well on your way to creating attention-grabbing audiograms that showcase the best of your podcast and help you make a lasting impression on social media.<\/p>\n Creating an audiogram might sound daunting, but with these handy tools, you’ll be a pro in no time:<\/p>\n <\/span><\/p>\n Podcast.co<\/a>‘s Audiogram Wizard is a user-friendly tool that lets you easily create visually appealing audiograms, complete with various waveforms, background images, and text options.<\/p>\nWhat Are Podcast Audiograms?<\/h2>\n
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Why You Should Use a Podcast Audiogram<\/h2>\n
Increased engagement<\/h3>\n
Reaching a wider audience<\/h3>\n
Highlighting key points<\/h3>\n
Brand recognition<\/h3>\n
How to Create Podcast Audiograms In 7 Easy Steps<\/h2>\n
Step 1: Choose an Episode<\/h3>\n
Step 2: Choose an Aspect Ratio That Fits Your Social Media Platform<\/h3>\n
Step 3: Crop Your Podcast Artwork to Fit Your Aspect Ratio<\/h3>\n
Step 4: Add Your Title Text and Wave Type<\/h3>\n
Step 5: Choose the Start and End Points of Your Audio Clip<\/h3>\n
Step 6: Add Fades to the Start and End of the Clip<\/h3>\n
Step 7: Export Your Audiogram and Publish It<\/h3>\n
Podcast Audiogram Creation Tools<\/h2>\n
Podcast.co<\/h3>\n
Headliner<\/h3>\n