Because these cost-per-click platforms handle such a large volume of websites, they cannot afford the cost and complexity of providing live support, so you\u2019ll basically be on your own when it comes to optimizing the ads for conversions.<\/p>\n
But those platforms that pay on the basis of cost per thousands of impressions (e.g. Monumetric<\/a>, Mediavine<\/a> and AdThrive<\/a>) require a lot of specialized conversion expertise to generate good results, so they need a large staff of account managers to set up each website individually.<\/p>\n Therefore they can’t really afford to sign up millions of low-traffic websites and need to focus instead on fewer high-traffic sites for their business model to work.<\/p>\n To better illustrate the two different ad sharing models (cost-per-click and cost-per-thousand-impressions), here are the traffic criteria you\u2019ll need to meet in order to be accepted into the advertising platforms in this article:<\/p>\n Now, having ad revenue is clearly tempting for a website owner because it becomes passive income you don’t need to work to get (obviously you need to work on generating traffic, but you have to do this anyway whether you display ads or not).<\/p>\n But here’s an important caveat: if you run a highly profitable affiliate website<\/a>, every time visitors click on your ads they’re taken away from your site and many don’t return, potentially impacting your affiliate revenue.<\/p>\n Say, your affiliate commissions<\/a> generate $3,000\/month and your ad platform ads $1,500 to your bank account, but makes you lose $1,000 in affiliate commissions, then you’re up $500 net compared to not running ads.<\/p>\n But, if serving ads reduces your monthly affiliate commissions by $2,000, then you’ll be down $500 and be better off without showing ads. So, make sure you take this into account before signing up with an ad platform.<\/p>\n Alright, let’s begin! I\u2019ve written this article to provide an ad revenue path of growth from beginner websites with little traffic to established websites with a large following.<\/p>\n All five platforms that I recommend below are at the top of their field, they are highly reliable, and most importantly, they pay on time.<\/p>\n <\/em> <\/em><\/p>\n Disclosure<\/span><\/strong>: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my <\/span><\/em>Affiliate Disclosure<\/span><\/em><\/a>). <\/span><\/em><\/p>\n While Google AdSense<\/a> does not require a traffic minimum, they do have requirements that you need to fulfill for approval:<\/p>\n Other than that you\u2019re good to go. Now, acceptance into the program is not automatic. In fact, if you have a brand new website, it may take you several tries to get in. My opinion is that Google first wants to confirm that you\u2019re making a concerted effort to promote your website.<\/p>\n If every time you apply your traffic goes up, there\u2019s a good change that at one point you\u2019ll pass that filter and get accepted.<\/p>\n Google AdSense<\/a> is one of the biggest, if not the biggest cost per click ad platform in the world and as a result it\u2019s a very popular destination for websites that want to monetize their visitors through advertising.<\/p>\n But not everything is peaches and cream. They are one of the lowest paying advertising platforms and also they have one of the smallest revenue share percentages at 65%. Larger platforms like Mediavine<\/a> and AdThrive<\/a> share upwards of 75% of their ad revenue.<\/p>\n Having said that, the last two are not an option for new websites because of their high traffic requirements for entry.<\/p>\n So, the question is then, is it worth it to join Google AdSense<\/a> if they\u2019ll only pay pennies on the dollar? The short answer is yes, because you\u2019ll be able to use them as a stepping stone to better paying platforms later on.<\/p>\n For example, Monumetric<\/a>, Mediavine<\/a> and AdThrive<\/a> are all Google Certified Partners, which means that if you\u2019re already a member of Google AdSense<\/a> and you fulfill their traffic criteria, you\u2019ll be accepted much faster than if you have no prior history with advertising platforms.<\/p>\n Like all advertising platforms, Google AdSense<\/a> has its pros and cons, listed below so that you can make an informed decision:<\/p>\n Find Out More About <\/strong>Google AdSense Here<\/strong><\/a><\/span>.<\/strong><\/p>\n Infolinks<\/a> is a competitor of Google AdSense<\/a> at the low end of traffic. Like Google, they have no minimum traffic requirement and they also charge advertisers a cost per click.<\/p>\n The main difference between the two platforms, and the claim to fame for Infolinks<\/a>, is that as its name suggests, they pioneered the \u201clink-driven ad.\u201d<\/p>\n Although they support standard banner display ads, their primary ad mode is to place a link with a double underline on certain keywords on your pages which click through to an ad that\u2019s contextual with those keywords.<\/p>\n In fact, this platform can work in conjunction with Google AdSense<\/a> (i.e. through a combination of banner ads and link ads) thus allowing you to monetize visitors through both platforms concurrently.<\/p>\n Something else Infolinks<\/a> is known for is their quick approval. While a Google AdSense’s<\/a> account approval may take you several weeks, Infolinks<\/a> prides itself in having a 72-hour approval process.<\/p>\n Find Out More About <\/strong>Infolinks Here<\/strong><\/a><\/span>.<\/strong><\/p>\n Once your traffic reaches 10,000 pageviews per month, you’ll begin to gain access to cost-per-impression advertising platforms. These companies take a much different approach to ad revenue generation.<\/p>\n They show their ads through websites that already have a consistently large following, so by working with a much smaller client base of publishers, they can budget dedicated resources to optimize your site to maximize revenue.<\/p>\n So, as soon as you\u2019re approved, Monumetric<\/a> will assign an account manager for your website who will talk to you to learn about your niche and business model and discuss your revenue goals.<\/p>\n Once the interview phase is complete, they’ll access your website to lay out their code where it\u2019s needed in order to display ads that convert.<\/p>\n This personalized approach makes a huge difference in the final results, as website owners consistently attest that their revenue increases five or six fold when they switch from Google AdSense<\/a> to Monumetric<\/a> all things being equal.<\/p>\n They also take a slightly different approach to serving ads. While Google AdSense<\/a> serves static ads, Monumetric<\/a> has the ability to rotate their ads in the same spot while the visitor is still on the page, increasing the number of impressions and therefore your payout.<\/p>\n In terms of requirements, in addition to a traffic floor of 10,000 pageviews per month, over 50% of this traffic must originate in the US, Canada, the UK and Australia\/New Zealand. Also, in some cases your website needs to be approved by individual merchants before their ads can appear.<\/p>\n Finally, compared to cost-per-click platforms that tend to operate a self-serve mode for customer support, Monumetric<\/a>\u2019s personalized support gets rave reviews from website owners.<\/p>\n Find Out More About <\/strong>Monumetric Here<\/strong><\/a><\/span>.<\/strong><\/p>\n Once you\u2019ve achieved entry into the world of cost-per-impression advertising platforms with Monumetric<\/a>, you\u2019ll start finding a lot of reviews from website owners stating that after about two years they traded up to Mediavine<\/a> and they’re now making even more money per impression.<\/p>\n Although Mediavine<\/a> pays more on average than Monumetric<\/a>, they have a huge barrier to entry: your website must have at least 50,000 monthly sessions just to get in the door.<\/p>\n At these elevated traffic levels, two things happen: 1- you get an even more dedicated team working with you to constantly optimize your website to maximize ad revenue and 2- Mediavine<\/a> can leverage their massive aggregated traffic to attract merchants with much deeper pockets.<\/p>\n The end result is that Mediavine<\/a> has become the de-facto upgrade path of website owners as they grow their traffic over time.<\/p>\n Like Monumetric<\/a>, Mediavine<\/a> has a reputation for excellent customer service and for working with you and your website to get the best possible financial results.<\/p>\n However, Mediavine<\/a> does not have a referral program and if you get approved to their platform you\u2019ll need to commit to a minimum stay of three months.<\/p>\n Find Out More About <\/strong>Mediavine Here<\/strong><\/a><\/span>.<\/strong><\/p>\n The final best player in the ad platform industry (and one of the highest paying) is AdThrive<\/a>, one of the largest programmatic advertising platforms in the world.<\/p>\n The challenge for newer online solopreneurs is that it\u2019s very difficult to get accepted into AdThrive<\/a> because of their massive barrier to entry: 100,000 monthly sessions\u2014that’s twice Mediavine’s<\/a> already sky-high requirements!<\/p>\n Their secret sauce is their use of proprietary software algorithms that match the ideal viewer with the ideal ad at the ideal time of day on the ideal site to get the best possible results for their merchants (and you by extension!).<\/p>\n Before serving ads on your site, they’ll use advanced tools to analyze your traffic patterns to find the ideal candidates from their gigantic pool of ad inventory. This is one of the main reasons they require websites with huge traffic, because the bigger the dataset the more accurate the results.<\/p>\n In terms of logistics, AdThrive<\/a> is very similar to Monumetric<\/a> and Mediavine<\/a>, although they have better payment terms: the pay on net 45 days instead of 60 (Monumetric<\/a>) and 65 (Mediavine<\/a>).<\/p>\n Find Out More About <\/strong>AdThrive Here<\/strong><\/a><\/span>.<\/strong><\/p>\n Once you establish that hosting ads on your site will be a net positive for your visitor monetization strategy, just follow the hierarchy presented in this article based on your traffic.<\/p>\n If you have a new website, begin with Google AdSense<\/a>, followed by Infolinks<\/a> (you can run ads from both platforms simultaneously). Then, when your traffic reaches 10,000 pageviews per month, upgrade to Monumetric<\/a>.<\/p>\n After that it’s just a matter of working on increasing your traffic until you qualify for Mediavine<\/a> (50,000 monthly sessions) and finally AdThrive<\/a> (100,000 monthly sessions) as you watch your ad revenue skyrocket!<\/p>\n","protected":false},"excerpt":{"rendered":" Once your website begins to get traffic, you can sign up with one or more advertising platforms to start monetizing your visitors. Initially, this won\u2019t generate large amounts of revenue but as your traffic increases, it will easily become a significant source of passive income for your online business. Two Advertising Models There are two […]<\/p>\n","protected":false},"author":1,"featured_media":746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetization-category","post-wrapper","thrv_wrapper"],"yoast_head":"\nTraffic Criteria<\/h4>\n
\n
An Example<\/h4>\n
The 5 Best Adversiting Platforms for Bloggers<\/h2>\n
1 Google AdSense<\/a><\/h3>\n
![\"Google](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/Google_Adsense_logo.png\" "\\"Google_Adsense_logo\\""){kind=logo}
![\"\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/Google_Adsense_logo.png?189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0\" "\\"Google_Adsense_logo\\""){kind=logo}
<\/span><\/p>\n\n
Some Downsides<\/h4>\n
Google AdSense<\/a> Features that Stand Out<\/h4>\n
\n
Now the Cons…<\/h4>\n
\n
2 Infolinks<\/a><\/h3>\n
![\"Infolinks-logo\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/Infolinks-logo-e1599508166210.png\" "\\"Infolinks-logo\\""){kind=logo}
![\"\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/Infolinks-logo-e1599508166210.png?189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0\" "\\"Infolinks-logo\\""){kind=logo}
<\/span><\/p>\nInfolink<\/a>Features that Stand Out<\/span><\/h4>\n
\n
Now the Cons…<\/h4>\n
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3 Monumetric<\/a><\/h3>\n
![\"monumetric-logo\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/monumetric-logo-e1599507906475.png\" "\\"monumetric-logo\\""){kind=logo}
![\"\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/monumetric-logo-e1599507906475.png?189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0\" "\\"monumetric-logo\\""){kind=logo}
<\/span><\/p>\nA Personalized Approach<\/h4>\n
Monumetric<\/a> Features that Stand Out<\/h4>\n
\n
Now the Cons…<\/h4>\n
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4 Mediavine<\/a><\/h3>\n
![\"mediavine-logo\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/mediavine-logo.png\" "\\"mediavine-logo\\""){kind=logo}
![\"\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/mediavine-logo.png?189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0\" "\\"mediavine-logo\\""){kind=logo}
<\/span><\/p>\nMediavine<\/a> Features that Stand Out<\/h4>\n
\n
Now the Cons…<\/h4>\n
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5 AdThrive<\/a><\/h3>\n
![\"adthrive-logo\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/adthrive-logo.png\" "\\"adthrive-logo\\""){kind=logo}
![\"\"](\"https:\/\/besttech2earnonline.com\/wp-content\/uploads\/2020\/09\/adthrive-logo.png?189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0&189db0\" "\\"adthrive-logo\\""){kind=logo}
<\/span><\/p>\nAdTrive<\/a> Features that Stand Out<\/h4>\n
\n
Now the Cons…<\/h4>\n
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What to Do Next?<\/h2>\n