affiliate marketing<\/a>, an eCommerce store or a site that sells digital products, you\u2019ll first need to earn their trust.<\/p>\nNobody ever does business with people or companies they don\u2019t know, like and trust (do you?)<\/p>\n
So, what\u2019s the most effective online strategy to earn the trust of potential customers? Building a strong relationship via email.<\/p>\n
How do I do that?<\/h4>\n You first entice your website visitors to volunteer their email address in exchange for something free of charge that has little or no hard cost for you to produce but is of huge value to them.<\/p>\n
This is referred to as a \u201clead magnet.\u201d<\/strong> For instance, your lead magnet could be a checklist that\u2019ll save your prospects a lot of time (e.g. things to do to properly stage a house for sale, if you have a real estate blog) or a list of tips that\u2019ll keep them from making rookie mistakes (e.g. tips on how to properly light your subject if you have a professional photography blog).<\/p>\nOnce you\u2019ve obtained their email address, you need to build a relationship of trust<\/strong> by emailing them regularly (say, once or twice a week) for months on end with free advice, tips, guidelines, ideas, in short, anything that makes their lives easier.<\/p>\nThese emails don\u2019t have to be long but they have to be offer clear value to your audience.<\/p>\n
A trick to do this with minimal effort is to blog regularly (say, twice a week) and follow each blog post with a broadcast email to all your subscribers with some enticing text that links to that post.<\/p>\n
Over time you\u2019ll gather thousands of email addresses<\/strong> creating a tremendous marketing asset that you\u2019ll be able to monetize for years to come, branding you as an authority in your field and making you the go-to site for advice and, more importantly, purchases!<\/p>\nSo, what should you look for in a bulk email service?<\/h4>\n Aside from high email deliverability (this is the bare minimum), you\u2019re looking for a set of features that will allow you to gather valuable data about the online behavior of your subscribers, so you can mine it for revenue gold.<\/p>\n
The best bulk email services will allow you to track, trace, measure and act on virtually anything subscribers do online. For example, you want to be able to learn when they:<\/p>\n
\nOpen an email (how long after receiving it and how many times)<\/li>\n Click on any links inside (using traceable link triggers)<\/li>\n Visit a page on your website (what specific pages and how often)<\/li>\n Read a blog post (which ones and how often)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Bulk email services are a key component of a well-oiled online income engine. A properly executed email campaign will turbo charge your revenue with high conversions \u2014 in fact, over time your growing email list will become a marketing asset that can easily replace the income from your day job. Now, there are lots of […]<\/p>\n","protected":false},"author":1,"featured_media":941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-2052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-category","post-wrapper","thrv_wrapper"],"yoast_head":"\n
The Best Bulk Email Services to Turbocharge Your List in 2023<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n\t \n\t \n\t \n