{"id":13726,"date":"2022-04-08T13:24:45","date_gmt":"2022-04-08T20:24:45","guid":{"rendered":"https:\/\/besttech2earnonline.com\/clone-of-on-page-seo-2022-how-to-leapfrog-your-competitors-using-surfer-seo\/"},"modified":"2024-04-07T18:30:46","modified_gmt":"2024-04-08T01:30:46","slug":"website-audit","status":"publish","type":"post","link":"https:\/\/besttech2earnonline.com\/website-audit\/","title":{"rendered":"How to Do a Website Audit at Warp Speed using Surfer SEO"},"content":{"rendered":"
Are you looking for a sure-fire way to improve your website’s performance so you can rank higher on search engine results? Consider using an AI-powered website audit tool like Surfer SEO<\/a>.<\/p>\n While there are many tools out there that can run top to bottom website audits at the push of a button, most of the time the improvements you\u2019ll get will be on the margins (unless, of course, your website is a complete SEO disaster.)<\/p>\n The reason for this is that websites are not \u201ctechnically\u201d ranked by search engines, individual webpages are. So, for an audit to produce results that can actually move the needle, you\u2019ll need to audit your website one page at a time.<\/p>\n The problem with this approach is that it\u2019s very labor intensive. The solution? A page-level AI-powered SEO audit tool<\/a> like Surfer SEO<\/a>.<\/p>\n With the help of AI, you can get results in a fraction of the time. And since AI tools are constantly learning, they will only get better over time.<\/p>\n <\/em><\/p>\n Disclosure<\/span><\/strong>: Although I receive affiliate compensation at no additional cost to you to support this site that compensation in no way influences my recommendations, which are strictly informed by my 10+ years of online business experience consulting for clients large and small. My aim is to always recommend tools that offer the best return for your investment (for more details, read my <\/span><\/em>Affiliate Disclosure<\/span><\/em><\/a>). <\/span><\/em><\/p>\n A website SEO audit is the process of evaluating a website for its compliance with search engine optimization best practices. The purpose of an SEO audit is to identify any areas of a website that could be improved in order to increase its visibility and organic search traffic.<\/p>\n During an SEO audit, a website\u2019s pages are individually evaluated on a variety of factors, such as backlinks, word count and page structure, among many others.<\/p>\n The main objectives of a page-level SEO audit are to identify optimization issues that may be hindering your search rankings as well as to provide backlink analysis to help you discover potential links to be acquired.<\/p>\n Once these issues are identified, Surfer SEO<\/a> will show you specifically the steps you need to take in order to resolve them.<\/p>\n When it comes to website audits, there’s no better assist than artificial intelligence. AI-driven website audits are more efficient, accurate, and comprehensive than traditional site-wide audits or manual audits.<\/p>\n Here are the main benefits:<\/p>\n When conducting an on-page SEO<\/a> website audit, Surfer SEO looks at a variety of factors, including:<\/p>\n The goal of the audit is to use the above factors to compare your page for your target keyword<\/a> against all pages that rank for the same keyword on the first page of search results.<\/p>\n Surfer SEO will unearth all your weak spots one by one so you can take the necessary corrective action and, in the process, become page-one compliant.<\/p>\n The best way to show you the power of Surfer SEO<\/a> is to illustrate the entire top to bottom auditing process using a real-world example.<\/p>\n So, I\u2019m going to use the Crazyegg blog as my guinea pig and I\u2019m going to run an on-page SEO audit for one of their articles, specifically:<\/p>\n \u201cWhat is On-Page SEO and How it Can Affect Conversions\u201d<\/em><\/p>\n Here\u2019s the URL:<\/p>\n https:\/\/www.crazyegg.com\/blog\/on-page\/<\/p>\n And here\u2019s their target keyword:<\/p>\n \u201con page seo\u201d<\/p>\n So, let\u2019s fire up the AI-powered Audit feature inside Surfer SEO and enter the article\u2019s URL and target keyword in the corresponding fields:<\/p>\n After hitting \u201cCreate Audit\u201d we\u2019ll get the following screen\u2026<\/p>\n \u2026where all the audit categories are listed, including a summary of their recommendations.<\/p>\n In order to find out more specifics, we need to drill down into each audit category.<\/p>\n This screen is a great launching pad to plan a backlink outreach campaign that\u2019s specifically targeted to your webpage.<\/p>\n At the end of the day, it\u2019s individual pages like this one that drive most of the traffic to a site, based on keywords that people search for.<\/p>\n So, it makes sense that you try to prop up your search rankings by sending backlinks to specific pages instead of just your top level domain page.<\/p>\n This audit category will show you a list of relevant referring domains that are linking to top competitors for your target keyword, yet not linking to your page.<\/p>\n Next, let\u2019s change the focus from external incoming links to internal ones<\/a>. In order to boost your page in search rankings you need to focus on internal links as well as external ones:<\/p>\nKey Takeaways<\/h4>\n
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What Is a Website SEO Audit?<\/h2>\n
What Are the Benefits of AI-Driven Website Audits?<\/h2>\n
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What Factors Does an AI-Driven Tool Like Surfer SEO Look at When Conducting a Website Audit?<\/h2>\n
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How to Use Surfer SEO to Audit Your Website at Warp Speed<\/h2>\n
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Missing Common Backlinks<\/span><\/h3>\n
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Internal Links<\/span><\/h3>\n